Dropping Our Prices
I would rather chop wood than work through finances, but I recently analyzed our costs of doing business and realized we can finally lower our prices back to around 2018 Pre Pandemic levels. I may be missing something, so I might adjust some things back up, but let’s see how it goes. I know it sounds weird that we would do this, but let me explain why… and why it feels so strangely nice.
It’s not wrong for someone to make as much profit as they can, but I’ve never loved money that much. I mean, I like having it, but I am just as happy now as when Blue and I were sleeping on the floor of that little $100/mo Juarez apartment with no hot water for three years. The source of my joy and peace is not in things or circumstances, but in God, though don’t get me wrong, I totally prefer having extra money over being broke.
Over the last 6 years, evil people messed the world up and forced us to slowly raise our prices or go out of business. But now that our costs of leather, hardware, thread and transport are coming down and we’ve gotten good at doing more with fewer people, it’s time to get back on purpose.
But Here’s Why
I started Saddleback, trying to get excessively high quality leather bags into the hands of regular people at an approachable price. I figured that giving people a taste for long lasting high quality beefsteak would ruin their taste for any type of low quality disposable gas station crap ever again. And I think the idea is working and spreading.
Unlike those who just sit in their armchair, complaining about people buying disposable junk, which creates more of a demand for slavery, supports communism, keeps people poor, damages health and pollutes the Earth, we’re at least trying something.
Help Us?
If you are a business owner or if you have influence within a business and your costs have also dropped, then please join us and lower your prices too and help America or other countries get back to health. Let’s put pressure on everybody to lower prices; restaurants, grocery stores, etc.
Greed is a killer and if big corporations make lower profit for the quarter then executives lose their bonuses. It’s a shame. Suzette bought a box of LIFE cereal the other day and I almost mistook it for a keychain, but I’m sure it was the same price as it was before COVID even though their costs have dropped too. As soon as more businesses lower their prices, the rest will follow suit or die. Will you please join us?
By the way, if you wonder why and how all of this thinking came about and the cool story how Saddleback Leather came to be, read or listen to our book, They’ll Fight Over It When You’re Dead yet? Not everyone believes it’s a true story, but it is. The book has 50 pictures in it and my expanded audio recording even won 2025 Audiobook of the Year. Check it out. 
