Lights, laughter, and holiday cheer fill the River Walk as San Antonio’s most cherished tradition returns November 28th. The 44th Annual Ford Holiday River Parade celebrates "Merry Movie Magic", bringing beloved holiday films to life with glowing floats, festive music, and the jolly spirit of Santa and Mrs. Claus.

There’s nothing quite like seeing the River Walk come alive with more than 100,000 holiday lights. From sundown to sunrise, the trees along the river sparkle through the New Year, casting a glow that makes every stroll feel magical. Bring family, grab some cocoa, and experience one of San Antonio’s most beloved holiday sights.

Make this year’s Ford Holiday River Parade even more special with Dinner & Ticket Packages at select River Walk restaurants. Enjoy a delicious meal, guaranteed parade seating, and unbeatable views as glowing floats and festive music fill the river. It’s the ultimate way to dine, celebrate, and soak in "Merry Movie Magic".

November 16

Tobin Center for the Performing Arts

November 19 - 30

Majestic Theatre

November 22 - December 24 

Magik Theatre