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 | | The 2026 Official Visitor's Guide to SF Is Here Ready to make this the year you finally come (or come back) to San Francisco? We've got just the thing you need to plan a fantastic trip: our official visitor's guide. Updated for the new year with the best recommendations for what to do, where to stay, and what to eat, this digital guide has it all—including some local perspectives! Get inspired and start planning your visit today! | | GET THE GUIDE | | |
 | | Win A Trip to SF to See Sam Smith Five-time Grammy Award-winner Sam Smith will reopen the historic Castro Theater with performances in 2026. Enter now for your chance to win tickets, flights, and a hotel stay! You can be part of this monumental moment in SF. Contestants must enter before February 5, 2026. | | ENTER NOW | | |
 | | Dr. King's Living Legacy in SF Despite being thousands of miles from the Montgomery bus boycotts and the march in Selma, San Francisco figures prominently in the personal and political history of Martin Luther King, Jr. Learn about his connections to the City by the Bay. | | LEARN MORE | | |
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