South Moon Under
South Moon Under is an upscale casual fashion retailer offering curated women's and men's apparel, swimwear, accessories, and jewelry. Founded in 1968 as a surf shop in Ocean City, Maryland, it has evolved into a multi-location boutique known for elevated, effortless style.
-
South Moon Under · Jul 12
-
South Moon Under · Jul 12
-
South Moon Under · Jul 05
-
South Moon Under · Jul 05
-
South Moon Under · Jun 28
-
South Moon Under · Jun 28
South Moon Under customer service
Use any of the convenient means below to contact South Moon Under customer service.
| Phone | (888) 660-6071 |
| Web | https://www.southmoonunder.com/pages/customer-service |
| [email protected] |
Headquarters
183 Harry S. Truman Parkway
Annapolis, MD 21401
(888) 660-6071
[email protected]
Returns
What is the return window?
All eligible returns must be made within 30 days of the receipt of purchase. This applies to both online and in-store purchases, giving you a full month to decide if you're keeping something.
How will I receive my refund?
Refunds will be made to the original form of payment. Once the return is received, they aim to process refunds within 3-5 business days, and refunds are issued in the original form of payment.
Can I return online purchases in-store?
Returns are accepted on full priced and sale merchandise purchased at southmoonunder.com provided that the items are unworn, unwashed, unused and have the original tickets attached. While the policy doesn't explicitly state in-store returns for online purchases, their multi-location presence suggests this is likely possible for eligible items.
Who pays for return shipping?
Return shipping fees will be deducted from the refund amount. This means customers are responsible for return shipping costs, which will be subtracted from your refund when processed.
South Moon Under hours
| Sunday | 11:00am - 6:00pm |
| Monday | 10:00am - 7:00pm |
| Tuesday | 10:00am - 7:00pm |
| Wednesday | 10:00am - 7:00pm |
| Thursday | 10:00am - 7:00pm |
| Friday | 10:00am - 7:00pm |
| Saturday | 10:00am - 7:00pm |
Hours may vary by location and be modified due to holidays or events. Be sure to verify the current operating hours for your local South Moon Under.
Check my South Moon Under hours
Editor's Take
So here's the thing about South Moon Under-it's basically what happens when a tiny surf shack grows up but refuses to lose its soul. Started back in 1968 in Ocean City, Maryland (yes, the summer of love and all that), this place has somehow managed to evolve from selling board shorts to beachgoers into a legit fashion destination without becoming, you know, insufferable about it.
What makes them different? They're kind of obsessed with curation. Like, their buyers actually attend fashion shows and meet with hundreds of vendors each year to handpick stuff you won't find everywhere else. And they mean it-they stock brands like Free People, AGOLDE, Kendra Scott, and Citizens of Humanity alongside emerging designers. The vibe is "elevated but effortless," which sounds like marketing speak but actually tracks when you see their collections.
Here's what's interesting: they get new inventory constantly. We're talking fresh arrivals that keep the selection rotating, so you're not walking into the same store twice. It's the retail equivalent of that friend who always has something new to show you. They've got around 20-plus locations now, scattered across the East Coast from Maryland to New York, plus a solid online presence at southmoonunder.com.
The company's mission is pretty straightforward-"cultivate confidence through style." But they back it up with actual customer service training and a culture that emphasizes honesty, community, positivity, and fun. Their employees (they call sales associates "Stylists," which feels a bit extra but whatever) are trained to actually help you put outfits together, not just ring you up.
One quirky detail: they've been around long enough to have serious beach-town credibility, but they're also sophisticated enough to thrive in upscale shopping centers. That balance is harder to pull off than it sounds. And with approximately 500 employees and revenue hitting around $750 million as of 2025, they're clearly doing something right in an era when retail is, let's be honest, kind of a bloodbath.