Splendid

So here's the thing about Splendid - it all started with what sounds like the most LA thing ever: a decade-long quest to create the perfect t-shirt. And honestly? They kind of nailed it. Launching in 2002 as a collection of premium tees, Splendid quickly became a leader in its industry, and now they've expanded into this whole lifestyle thing that's basically become synonymous with "buttery soft."

You know how some brands just have that one thing they're known for? For Splendid, it's softness. Like, aggressively soft. They're all about sustainable, stylish and soft products that take you from t-shirt to sheets. Yeah, sheets. Because apparently once you master the perfect tee, why not tackle bedding? The brand has grown from those original premium tees into women's knits and wovens, children's apparel, sleepwear, handbags, shoes, swimwear, activewear, and home goods - all while keeping that signature softness front and center.

What's interesting is how they've positioned themselves. Splendid is known for luxuriously soft materials and fashion-forward designs. This California-based brand believes in the power of the perfect t-shirt and extends this idea to their range of casual and polished clothing. It's that sweet spot between elevated basics and everyday comfort - the kind of stuff you reach for when you want to look put-together without actually trying that hard.

The brand's got serious reach too. Splendid can be found at our 25+ Splendid retail stores, high-end department stores, and specialty stores nationwide. Splendid can also be purchased online at splendid.com and at online retailers like shopbop.com, netaporter.com and many more. You'll spot their stores everywhere from Fashion Island in Newport Beach to premium outlets across the country. And they're not just sitting in malls - they've built this whole retail presence while maintaining distribution through high-end department stores.

But here's what really sets them apart: they've managed to stay relevant for over two decades in an industry where brands come and go faster than seasonal trends. Part of that staying power comes from understanding their customer. They're not chasing every micro-trend or trying to be something they're not. Instead, they've doubled down on what works - quality fabrics, timeless designs, and that never-not-soft philosophy that's basically become their calling card.

The pricing sits in that contemporary sweet spot where you're paying for quality without needing to take out a small loan. And based on customer reviews, people genuinely love the fabric quality, even if there's been some chatter about recent changes to certain collections. Their corporate office is located in Los Angeles, CA and they also have showrooms in downtown Los Angeles and New York, which makes sense given their California-cool aesthetic.

One thing worth noting - they're part of Delta Galil Industries now, which is a pretty major player in the apparel manufacturing world. That kind of backing means they've got the resources to scale while (hopefully) maintaining the quality that built their reputation in the first place. Whether you're looking for the perfect weekend tee, cozy loungewear, or pieces that transition from coffee runs to actual adult responsibilities, Splendid's got you covered. Just prepare for everything to feel ridiculously soft.