SRAM, LLC
SRAM is a privately owned bicycle component manufacturer based in Chicago, Illinois, founded in 1987. The company produces a range of cycling components including drivetrains, brakes, and suspension systems under brands like SRAM, RockShox, Avid, Truvativ, Quarq, Zipp, and TIME Sport.
SRAM, LLC customer service
Use any of the convenient means below to contact SRAM, LLC customer service.
| Phone | (800) 231-6755 |
| Web | https://www.sram.com/en/sram/campaigns/sram-rider-support |
SRAM, LLC jobs
SRAM provides all team members equal access to opportunity. We share the responsibility to create a welcoming culture that is free of bias. We believe that being a diverse team makes SRAM a better company.
View current SRAM, LLC jobs
Headquarters
1000 West Fulton Market, 4th Floor
Chicago, IL 60607
(312) 664-8800
Returns
What is the return window?
If you are the original owner and the product was purchased within the last two years, you can submit your product for warranty evaluation. SRAM offers a two-year warranty period from the original purchase date.
Do I need a receipt to return an item?
Original proof of purchase is required for all warranty claims. You'll need to provide your receipt when submitting a warranty claim through your retailer or authorized SRAM service location.
Are there any items that are non-returnable?
Damage resulting from a collision, improper installation, operation or service, and use of incompatible or modified parts is not covered under warranty. Normal wear and tear items are also excluded from warranty coverage.
How will I receive my refund?
All SRAM warranty claims will be evaluated by a SRAM authorized service location whereupon acceptance of the claim, the product will be repaired, replaced, or refunded at SRAM's discretion. The resolution is determined by SRAM after evaluation.
Who pays for return shipping?
You must take the receipt and your SRAM product to your original point of purchase. SRAM's warranty process works through authorized dealers rather than direct returns, so shipping costs would be handled through your local dealer.
Editor's Take
Here's the thing about SRAM-they're kind of the scrappy underdog that grew up to become one of cycling's biggest names. And that's not hyperbole.
Founded in Chicago back in 1987, SRAM started with a simple but revolutionary idea: Grip Shift. You know, those twist shifters that let you change gears without taking your hands off the bars? Yeah, that was them. It seems almost quaint now, but at the time it was genuinely innovative. The kind of thing that makes you wonder why nobody thought of it sooner.
But here's where it gets interesting. In 1990, SRAM sued Shimano for unfair business practices, and they won an out-of-court settlement in 1991. That lawsuit basically cracked open the market for all of Shimano's competitors. So in a way, SRAM didn't just build their own success-they helped level the playing field for everyone else too.
Fast forward to today, and SRAM's portfolio reads like a who's who of cycling components. They own RockShox, Avid, Truvativ, Quarq, Zipp, TIME Sport pedals, Hammerhead cycling computers, and Velocio cycling apparel. That's basically everything you need to build a complete bike, which is exactly the point. They've positioned themselves as a one-stop shop for bike manufacturers.
And then there's the AXS system. SRAM was the first to bring wireless electronic shifting to market, and it's genuinely impressive tech. No cables, seamless integration, and it works across multiple product lines. The kind of innovation that makes you appreciate how far cycling technology has come.
Notice how SRAM keeps pushing boundaries? They developed the Eagle line of mountain bike drivetrains and were the first to release a dedicated "one by" drivetrain with a single front chainring for road bikes. These aren't just incremental improvements-they're fundamental shifts in how bikes work.
Chicago has been home to SRAM's global headquarters since its founding in 1987, with much of SRAM's engineering, marketing, and senior staff in this award-winning office space in Chicago's booming West Loop. The office even has a test track winding through it. Because of course it does.
What really stands out is their commitment to cycling beyond just selling components. SRAM sponsors organizations like World Bicycle Relief and started the SRAM Cycling Fund which partners with top advocacy groups in North America and Europe, raising millions each year to help further cycling.
So yeah, SRAM's come a long way from those early Grip Shift days. They're now a global powerhouse with manufacturing in the U.S., Portugal, China, and Taiwan, competing head-to-head with the biggest names in the industry. And they're still innovating, still pushing, still making components that serious cyclists actually want to ride.