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State of Washington Tourism is the official destination marketing and management organization for Washington State, promoting travel to and within the state through diverse landscapes from rainforests and mountains to wine country and urban centers.

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State of Washington Tourism (SWT) is the official Destination Marketing and Management Organization for the State of Washington. SWT is a membership-based nonprofit that works to promote travel to and within the state through advertising, public relations, travel trade relationships, social media, and industry development and travel management. SWT offers a fully remote work environment within Washington State.

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Headquarters

P.O. Box 16612
Seattle, WA 98116
(800) 544-1800
[email protected]

Editor's Take

So here's the thing about Washington State-it's basically like someone took every possible landscape you could imagine and crammed them into one place. And I mean that in the best way possible.

From urban skylines to moss-covered forests, sun-soaked vineyards to quiet beaches, Washington blends breathtaking scenery with vibrant culture and fresh flavors. You've got Seattle doing its coffee-and-tech thing (seriously, the first Starbucks opened in Seattle in 1971, and today, independent shops contribute to the city's 2.5 coffee shops per 1,000 people), but then drive two hours and you're staring at Mount Rainier like it's some kind of fever dream.

The state's basically split personality-wise. The state's unique natural beauty spans from rainforests, wild coastlines, and rugged mountains in the west to rolling hills, high deserts, and dry grasslands in the east. That's not marketing speak-it's genuinely that diverse. You can explore Olympic National Park's temperate rainforest in the morning, then find yourself in desert sage country by afternoon. Washington is the only state in the 'lower 48' where you can explore a national park in a temperate rainforest in the morning, hike the trails at a National Volcanic Monument in the afternoon and smell the desert sage as the sun sets.

And the wine? Don't even get me started. More than 1000 wineries cultivate 70 grape varieties across thousands of hectares of bountiful vineyards, with nearly 200 vineyards and wineries within an 80-kilometer radius of the Tri-Cities area. Washington's the second-largest wine-producing state in the US, which surprises people who think it's all rain and grunge music.

But here's what makes Washington kind of special-it's not trying too hard. You've got Leavenworth doing its full Bavarian village thing (which sounds gimmicky but is actually charming), the San Juan Islands where you can whale-watch from actual state parks, and then there's the whole ferry system that's basically part of the culture. Washington has one of the USA's most robust ferry systems, and locals use it like other people use highways.

The tourism industry here is massive-it's the state's fourth-largest industry after ICT, aerospace and forest products, generating roughly $23.9 billion annually statewide. That's a lot of people discovering that Washington's more than just Seattle and rain jokes.

State of Washington Tourism runs the show as the official destination marketing organization, and they've been pushing this #TrueToNature campaign that's actually pretty fitting. Because whether you're into urban exploration, wine tasting, mountain climbing, or just sitting on a beach watching the sunset over the Olympics, Washington's got you covered. It's one of those places where the clichés about diversity and natural beauty are actually... well, true.