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Our 2026 Admissions Promotions just dropped! 😎 Be sure to check out all the ways you can enjoy free or discounted admission while supporting the Milwaukee community!
Make sure to download the Summerfest App to view more information on Admission Promotions. PLUS the first 15,000 fans to download the Summerfest App will receive a FREE digital admission ticket 🎫🔥 |
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| 📆THURSDAY, JUNE 18 SAZ’S STOMP OUT HUNGER DAY WITH FOX6 MILWAUKEE.
All patrons who arrive between 12PM – 3PM and donate three shelf-stable food items will receive one FREE admission ticket. All donations benefit Feeding America Eastern Wisconsin. |
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| 📆THURSDAY, JUNE 18 SHOW YOUR COLLEGE PRIDE DAY WITH ONMILWAUKEE AND CW18 & MY24
All patrons who arrive between 12PM - 3PM wearing a shirt or hat representing a participating college or university, or students presenting a valid High School ID, will receive one FREE admission ticket.
Only shirts or hats from the following colleges or universities will be accepted: Carroll University, Marquette University, Milwaukee Area Technical College, UW-Milwaukee, and UW-Whitewater.
All High School students who begin their FAFSA before July 5 will receive a code redeemable for a FREE General Admission Summerfest Ticket, brought to you by Milwaukee Education Partnership. For more information on how to request your ticket code, visit Mepwisc.org. |
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| 📆FRIDAY, JUNE 19 REDO CABINETS SUPPORTS NORTHCOTT NEIGHBORHOOD HOUSE FOOD DRIVE
The first 2,500 fans who arrive between 12PM – 3PM and donate three shelf-stable food items will receive one FREE admission ticket courtesy of Redo Cabinets, valid for the day and time of the promotion only. Food donations will be accepted at the mid gate. Limit one ticket per person. All donations benefit Northcott Neighborhood House. |
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| 📆SATURDAY, JUNE 20 BRIGGS & STRATTON UNITED WAY DIAPER & WIPE DRIVE
Help support United Way of Greater Milwaukee and Waukesha County provide essential diapers and wipes to families across the community. The first 1,500 patrons who arrive between 12PM - 3PM AND donate NEW unopened wipes or diapers with a total minimum value of $10 (per person), will receive one FREE admission ticket.
All donations will benefit United Way of Greater Milwaukee & Waukesha County’s Diaper Bank network. |
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| 📆THURSDAY, JUNE 25 THROWBACK THURSDAY PRESENTED BY PICK ‘N SAVE, METRO MARKET, AND MARIANO’S
$5.00 admission and 50% off select beverages. Enjoy a collection of music through the decades. From 12PM - 6PM all beer, seltzer, Cherry Vodka Lemonade, Aquafina Water, and soda will be 50% off!
Pick ‘n Save shoppers can also earn four FREE Summerfest tickets for every qualifying $50 spent at Pick ‘n Save, Metro Market and Mariano’s locations, from April 22 to May 12*.
*Offer printed at bottom of receipt, bring complete receipt to Summerfest ticket window to redeem |
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| 📆THURSDAY, JUNE 25 H.O.G.® MEMBER DAY AT SUMMERFEST
Receive one FREE admission ticket when presenting a valid H.O.G.® (Harley Owners Group®) card. |
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| 📆FRIDAY, JUNE 26 SHOREWEST CHILDREN’S FEST DAY WITH TMJ4 ADN 99.1 THE MIX
Celebrate Shorewest’s 80th anniversary at Summerfest’s Children’s Fest Day. All patrons arriving between 12PM - 3PM will be admitted for FREE! Spend a fun-filled day with the family enjoying Children’s Fest activities, including the Shorewest Map of Fun. Select food vendors will offer discounts on food and beverage items. |
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| 📆SATURDAY, JUNE 27 SUMMERFEST MILITARY AND FIRST RESPONDER APPRECIATION DAY PRESENTED BY GENERAC
All active-duty military personnel and veterans, police, fire and EMT (along with up to four family members) arriving between 12PM - 6PM who present a valid Military ID, copy or photo of a DD-214 form, driver’s license with Veteran classification, law enforcement or fire department agency-issued credentials at the designated turnstile at any gate will be admitted for FREE. Police and fire union ID cards will also be accepted with a photo ID. |
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| 📆SATURDAY, JUNE 27 NORTHWESTERN MUTUAL “MAKE A CHILD SMILE” DAY
The first 2,500 patrons who donate new or gently used children’s books with a $10 minimum value will receive one FREE admission ticket. Picture books and early readers for children ages birth through ten are preferred. All books collected at the Mid Gate Promotions Booth will be donated to Next Door. |
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📆THURSDAY, JULY 2 TO BE ANNOUNCED
More details coming soon. Visit Summerfest.com for the latest information. |
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| 📆FRIDAY, JULY 3 SUMMERFEST FAN APPRECIATION DAY PRESENTED BY POTAWATOMI CASINO HOTEL
All patrons arriving between 12PM - 3PM will be admitted FREE, compliments of Potawatomi Casino Hotel and Summerfest.
Plus, the first 30,000 patrons arriving through the gates will receive an admission ticket for Summerfest 2027 AND a BIG WIN entry ticket. To participate in the BIG WIN drawing, simply drop the perforated BIG WIN entry ticket in a specially marked bin inside the Summerfest Mid Gate between the hours of 12PM - 3PM. |
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| 📆SATURDAY, JULY 4 FREEDOM ON THE FOURTH FOOD DRIVE PRESENTED BY HARLEY-DAVIDSON
The first 5,000 patrons who arrive between 12PM - 3PM and donate three nonperishable food items will receive one FREE admission ticket valid for the day and time of the promotion only. All food will be collected at the Mid Gate entrance. Canned fruits and vegetables are especially appreciated! All donations benefit Hunger Task Force. |
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*Tickets are only valid for the day and time of the promotion. Please visit summerfest.com for all information and restrictions regarding admission promotions. |
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SUMMERFEAST AT PICK ‘N SAVE, METRO MARKET, AND MARIANO’S
Earn two FREE Summerfest tickets with the purchase of $25 in participating items in a single transaction with your loyalty card at any Pick 'n Save, Metro Market or Mariano’s stores from May 20 - June 9. |
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| VERSITI BLOOD DRIVES
All patrons who donate blood at a Versiti Blood Center location (in Wisconsin or Illinois) between June 9 – June 14, will receive one FREE General Admission Summerfest ticket, while supplies last. |
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| SUMMERFEST APP FUELED BY PEPSI
Claim your FREE ticket – the first 15,000 fans to download the Summerfest App will receive a FREE digital admission ticket.
Tickets are valid for one admission on June 18, June 19, OR June 20 from 12PM - 4PM only. Limit one per device. |
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