There are so many ways to enjoy Summerfest! Take a look at our incredible experiences, activities and events and start planning how you will spend your festival days😎

These experiences and activations will take place throughout the three weekends of Summerfest: June 19-21, June 26-28, and July 3-5, 2025.

EXPERIENCES

• NEW! Astral Relics Of The Great North Woods, An Interactive Light and Sound Experience - this interactive art installation experience located near the north gate creates a mythical North Woods dreamscape where ancient forest spirits harness the magic of the Aurora Borealis in a cosmic chorus of light and song. Created by FuzzPop Workshop with support from Milwaukee World Festival Inc., the Heil Family Foundation, Astor Street Foundation, Bader Philanthropies, Inc., and other generous donors.

  
  

• NEW! Kayak for Free, Presented By Black Creek Cheddar - seek out the Black Creek Cabin, located at the Summerfest boat launch on the north side of the park and get on the water for FREE! Presented by Black Creek Cheddar, kayaking sessions operated by Forward Outdoor will bring a sense of Northwoods adventure to the lakefront. Sign up HERE to reserve your session. Not sure what day you are attending yet? No worries - spaces will be saved for in-person walk ups (first come, first served).

  
  

• US Mode Lounge - at the UScellular® Connection Stage with FOX6 Milwaukee, designed to help festivalgoers connect to what matters most by fostering meaningful connections while promoting healthier digital habits, in a vibrant and welcoming lounge atmosphere.  This year’s Lounge offers a NEW – larger-than-life interactive boombox game and selfie stations.  An enhanced relaxation zone returns, for a shaded oasis to relax and rejuvenate and to commit to healthier digital habits.

  
  

• BMO “Capture The Moon” Photo Op - visit the giant Supermoon, located near the BMO Gate at the south end of the Park for a daily chance to win “BMO Rockstar” seats — one lucky winner will be selected each day for great seats for that night’s BMO Pavilion headliner.

  
  

• Gruber Law Offices Sportszone with Newsradio 620 WTMJ, ESPN Milwaukee, and 101.7 The Truth -  the ultimate destination for sports fans!  This area offers interactive daily programming, including sports demonstrations, clinics, and entertainment from the BMX Stunt Team, 4 Seasons Skate Park, Milwaukee Admirals Hockey, and much more!

  
  

• The Lil Gig -the ultimate Summerfest experience for kids. The Lil Gig, happening in the Northwestern Mutual Community Park, features onstage programming with local community arts groups, magic shows, Comedy Sportz, hands-on activities, face painting, henna tattoos, hair coloring, and much more.  

  
  

• Northwestern Mutual Community Park - features one of Milwaukee’s largest and most accessible playgrounds, plus daily activities for children and family-focused programming. The family services building located in the park features accessible family restrooms, nursing mothers stations, and sensory rooms.

  
  

• Summerfest Dockside Bar with Fiduciary Management, Inc. - the only place during Summerfest to offer a sit-down dining experience. Located at the south end of the park, it features plenty of shaded outdoor seating with fireplaces and great lakeside views.

  
  

• Fun and Games at Miller Lite Brewhouse - check out the Brewhouse Experience featuring Bars & Recreation, located on the right side of the Miller Lite stage. You can win prizes, including Front Row Passes to the Miller Lite Oasis, by sinking a hole-in-one.

  
  

• Starry Sit N Sip - the STARRY® Battle for Refreshment Tour is coming to Summerfest. Try Starry® at the waterfront and decide whether it’s the lemon or the lime that gives STARRY® it’s refreshing taste. Meet us there and declare whether you’re #TeamLem or #TeamLime! Or just come for the cocktails and mocktails while taking in the sights and sounds.

  
  

• NEW! Happy Thursday - stop by the Happy Thursday space along the lakefront to enjoy patio seating and activities as well as a variety of Happy Thursday flavors and various sampling opportunities throughout Summerfest.

  
  

• The Mid Gate Market - located just inside the Mid Gate, this NEW store offers an assortment of grab n go snack items, cold sandwiches, and fest essentials for purchase.

  
  

• Keg & Cask - enjoy craft beers and cocktails at the Keg & Cask Bar located on the south end of the Summerfest grounds. Keg & Cask serves a variety of craft beers, as well as craft cocktails featuring Five Trail Whiskey and Barmen Bourbon.

  
  

• Summerfest Happy Hour - join us every day during Summerfest for Happy Hour from 4:00 p.m. to 5:00 p.m. and enjoy select Molson Coors products for just $6.00.

ACTIVITIES

• Wheel in the Sky– jump aboard this giant Ferris wheel located on the south end of the grounds and enjoy spectacular views of Summerfest, downtown Milwaukee, and Lake Michigan, and watch it light up the sky after sunset.

• Elizabeth “Bo” Black Family Fountain  - what better way to cool off at Summerfest than to stop by the Elizabeth “Bo” Black Family Fountain.  Kids of all ages can play and keep cool.

  
  

  
  

EVENTS

• The Summerfest Big Bang Fireworks presented by Menard’s and WISN 12 – June 19 at 9:30PM.

  
  

• 2s, Frees & 3’s™ Basketball Challenge – On Thursday, June 19 at 1PM., Friday, June 27 at 12PM. and Thursday, July 3 at 3PM, fans are invited to participate in the ultimate basketball shooting competition at the Gruber Law Offices Sportszone. Participants will have two minutes to complete a 21-spot shooting course. The top four contestants will each receive two Summerfest tickets. Register online at 2sfrees3s.com.

  
  

• Summerfest Parade – June 20, 28 & July 3 at 3PM. – parade starts in the American Family Insurance Amphitheater forecourt area. Our City of Festivals will be highlighted on June 28 with appearances by Milwaukee’s ethnic and cultural events.

• Latin Music Day presented by Aurora Health Care with support from Telemundo Wisconsin – Aurora Health Care and Telemundo Wisconsin are proud to welcome various artists for Latin Music Day at the Aurora Pavilion. Stop by to enjoy Latin Dance Lessons led by DAYNC Academy with DJ Novela & DJ Saffiro from 12:15PM – 3PM as well as Latin Tropical and Salsa music throughout the day.

• Summerfest Big Win drawing presented by Potawatomi Casino Hotel – Join us July 5 at 4PM at the Miller Lite Oasis Stage. Five lucky winners will have a chance to win $1 million dollars and a guaranteed share of $10,000. The first 30,000 patrons arriving between the gates on Saturday, July 5 will receive an admission ticket for Summerfest 2026 and a BIG WIN entry ticket. To participate in the BIG WIN Drawing, simply drop the perforated BIG WIN entry ticket in a specially marked bin inside the Summerfest Mid Gate between the hours of 12PM - 3PM on July 5.

• School of Rock – June 20 and 21 – check out the next generation of music superstars from School of Rock! Over 75 bands made up of talented kids from across the world will rock out on six different stages at Summerfest

  
  

• Big Gig Giveaway with Cousins Subs – Want to experience Summerfest like a VIP? Now’s your chance.  In partnership with Wisconsin-based Cousins Subs, you can enter to win prize packages that include two tickets to an American Family Insurance Amphitheater Summerfest concert, VIP passes, a Summerfest Store gift card, parking, overnight stay, and dinner courtesy of Cousins Subs. Go to cousinssubs.com/biggiggiveaway from now-June 9, for your chance to win.