| There are so many ways to enjoy Summerfest! Take a look at our incredible experiences, activities and events and start planning how you will spend your days on the lakefront😎
These experiences and activations will take place throughout the three weekends of Summerfest: June 18-20, June 25-27, and July 2-4, 2026.
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| | American Family Insurance House |
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| | | The American Family Insurance House is the most unique and intimate venue at Summerfest. Hosting exclusive shows from various festival headliners like Passion Pit, Flipturn, Cameron Whitcomb, Spin Doctors, Spoon and more! The House is a must-see destination for all concertgoers. While you're there, immerse yourself in the unique and interactive experiences that the House offers: customized festival swag station, immersive photo booth, relaxing backyard, and rooftop hangout. |
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| NEW! Radiant Echoes By Fuzzpop Workshop |
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| | A monumental immersive art and sound experience, reverberating with light and created by community. This interactive experience was created by MKE-based FuzzPop Workshop with support from Milwaukee World Festival Inc., Herzfeld Foundation, Wilson Family Foundation, and other generous donors, located near the north gate. |
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| NEW! T-Mobile Club Magenta - the ultimate festival oasis with unbeatable views of the T-Mobile Stage. Designed to keep fans cool, connected and in the center of the action, Club Magenta features shaded seating, photo-worthy backdrops inspired by Summerfest culture, plus exclusive perks for T-Mobile members, UScellular customers and up to two guests – including an elevated viewing deck, private bar, customizable merch, and more. Not a member yet? All festivalgoers can stop by T-Mobile’s retail truck near the T-Mobile Stage for games and giveaways, or stay powered up at the charging stations nearby all Summerfest long.
The Lil Gig Presented by 99.1 The Mix - the ultimate Summerfest experience for kids and takes place at the Northwestern Mutual Community Park featuring onstage programming with local community arts groups, magic shows, DJ dance Parties, hands-on activities, face and body painting, henna tattoos, various crafts, and much more.
Gruber Law Offices, One Call…That’s All Sportszone with Newsradio 620 WTMJ, and ESPN Milwaukee - the ultimate destination for sports fans! This area offers interactive daily programming, including sports demonstrations, clinics, and entertainment from the Milwaukee Brewers, Milwaukee Admirals, and Milwaukee Wave, UWM Athletics, Division BMX, and more!
Northwestern Mutual Community Park - features an accessible playground and family services building with accessible family restrooms, nursing mother’s stations, and sensory rooms. The park is home to the Lil Gig which features family and kid-friendly activities and onstage entertainment.
Miller Lite Brewhouse - check out the Brewhouse Experience featuring Bars & Recreation, located on the right side of the Miller Lite stage. You can win prizes, including Front Row Passes to the Miller Lite Oasis, by playing bar games or take your picture at the Miller Lite photo op!
Level Up Deck Presented By Culver’s - level up your Summerfest experience at the Level Up Deck presented by Culver’s. Fans can enjoy an elevated view of headliners at the Miller Lite Oasis, including artists like Tash Sultana, Whiskey Myers, KALEO, Pepper and more! Upgrade includes a private bar, seating, and restrooms. Tickets also include same-day admission to Summerfest and 2 complimentary beverages.
Sound Waves DJ Series - close Summerfest with the Sound Waves DJ series at the Aurora Pavilion. Check the lineup to find your favorite DJ’s set times, including hip hop, EDM, Latin, and throwback themed nights.
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| | | | | Join the fun at your one-stop destination for dipping, dinking and all things pickleball! Enjoy Celebrity Pickleball Tournaments, clinics with pros, free play, and interact with pickleball vendors like Prolite, Centerline Athletics, and more. Come play, learn, and connect with the fastest-growing sport in the country!
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| X-Golf Hole-In-One Challenge with 105.7 The Fan |
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| | Practice for FREE on the nearby X-Golf simulator! Tee up three balls for $10 for a chance to hit a Hole-In-One. The first person to hit a Hole-In-One wins $5,000. A portion of the proceeds will be donated to First Tee — Southeast Wisconsin, a non-profit organization that works with kids and teens to build character and instill life-enhancing values through the game of golf! |
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| MKE Airport Skyglider - Take a ride on the MKE Airport Skyglider, a true family favorite! Located high above the main walkway, this gentle ride provides passengers with a scenic view of Henry Maier Festival Park, Lake Michigan, and the entertainment below. One-way and round-trip fares are available.
Kayak & Paddleboat Rentals by Forward Outdoor - located at the Summerfest boat launch on the north side of the park. Get on the water and enjoy the scenic lake and city views, operated by Forward Outdoor.
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| | | An exclusive gift just for you! |
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| The first 10,000 fans to enter Summerfest on opening day, June 18, will receive a Summerfest hat, courtesy of American Family Insurance. Get down to the grounds early to snag one for yourself. |
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| The Summerfest Big Bang Fireworks presented by Menard’s and WISN 12 2s, Frees & 3’s™ Basketball Challenge – fans are invited to participate in 2s Frees 3s, the ultimate basketball shooting competition, at the Gruber Law Offices One Call... That’s All Sportszone. Participants have two minutes to attempt to complete the 21-spot shooting course. The top performer of all three shoot outs will win $250. Register online in advance at 2sfrees3s.com. 📆Thursday, June 18 at 2:30PM 📆Friday, June 19 at 1PM 📆Thursday, June 25 at 2:30PM
Shorewest Children’s Fest Day and Map of Fun Scavenger Hunt - spend a fun-filled day with the family at Shorewest Children’s Fest Day, including the Shorewest Map of Fun scavenger hunt featuring fun stops throughout the festival park for prizes, activities, and more. Select food vendors offer discounts on food and beverage items, and admission is FREE for everyone from Noon - 3 PM, courtesy of Shorewest! Plus, check out a special performance at the Northwestern Mutual Community Park Stage at 4 PM, featuring the Q Brothers, who will perform songs from their upcoming record, Notice and Wonder, and host an interactive workshop where kids can create and perform their own original songs. Latin Music Day presented by Aurora Health Care with support from Telemundo Wisconsin – Aurora Health Care and Telemundo Wisconsin are proud to welcome various artists for Latin Music Day at the Aurora Pavilion. Stop by to enjoy giveaways, Latin dance lessons hosted by Tempo Dance Co. (12:15PM - 2:45PM).
Summerfest Big Win Presented by Potawatomi Casino Hotel with Support from 99.1 The Mix & 103.7 Kiss-FM – five lucky winners will have a chance to win $1 million dollars and a guaranteed share of $10,000! The first 30,000 patrons arriving through the gates on Friday, July 3, 2026, will receive an admission ticket for Summerfest 2027 AND a BIG WIN entry ticket. To participate in the BIG WIN drawing, simply drop the perforated BIG WIN Entry ticket in a specially marked bin inside the Summerfest Mid Gate between the hours of 12PM and 3PM on July 3, and join us at 4PM at the Miller Lite Oasis Stage.
School of Rock – check out the next generation of music superstars from School of Rock! Over 75 bands made up of talented kids from across the world will rock out on six different stages at Summerfest. 📆Friday, June 26 📆Saturday, June 27
Division BMX Full Throttle On The Fourth - division Stunt Team is bringing the heat - celebrating their 20th year performing at the festival, the team will deliver their biggest show yet - with more ramps, more elite riders, and nonstop high-flying BMX action. Summerfest’s Celebration of America’s 250th & Fireworks Show Presented By Harley-Davidson - celebrate America’s 250th with Summerfest and Harley-Davidson, featuring a fireworks show at 9:30PM, themed activities throughout the day, including a limited co-branded gate giveaway for the first 5,000 patrons. Big Gig Giveaway with Cousins Subs – want to experience Summerfest like a VIP? Now’s your chance. In partnership with Wisconsin-based Cousins Subs, you can enter to win prize packages that include 2 tickets to an American Family Insurance Amphitheater Summerfest concert, VIP passes, a Summerfest Store gift card, dinner courtesy of Cousins Subs, an overnight hotel stay and parking! Go to cousinssubs.com/biggiggiveaway from May 11- June 7, for your chance to win.
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