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Looking for a way to get free entry to Summerfest this weekend? Check out this weekend’s Admission Promotions 🔥👇 |
| | On top of all the amazing live music you can see this year, we also have a wide variety of unique experiences, activities and events for you to enjoy throughout the festival. Whether you are coming for one day, or all nine, there is something fun for you to enjoy!
Check out this weekends experiences, activities and events below: |
| | | LIGHT UP THE STAGE AND SKY ON JULY 4 With Johnsonville JULY 4 | 9:15PM |
| Get ready to make history this 4th of July with Johnsonville at Summerfest! For America’s BIG 2-4-9, we're throwing the ULTIMATE party, featuring America's largest Happy Birthday sing-along & sausage drone show.
Don't miss out on Johnsonville's all-day Summerville Stage birthday party with DJ sets, a sausage-fueled karaoke booth, and a GIANT 2-4-9 birthday cake. Plus, you can share your birthday wish to America before the big sing-along taking place at 9:15PM from the UScellular Connection Stage! The celebration ends with a spectacular drone show, painting the lakefront sky red, white, and blue. |
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| | SUMMERFEST BIG WIN Presented by Potawatomi Casino Hotel JULY 5 | 4:00PM |
| Five lucky winners will have a chance to win $1 million dollars and a guaranteed share of $10,000! The first 30,000 patrons arriving through the gates on Saturday, July 5, 2025, will receive an admission ticket for Summerfest 2026 AND a BIG WIN entry ticket. To participate in the BIG WIN drawing, simply drop the perforated BIG WIN ticket in a specially marked bin inside the Summerfest Mid Gate between the hours of noon and 3PM on July 5, 2025 and join us at 4pm at the Miller Lite Oasis Stage. |
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| 2’s Free’s and 3’s Basketball Challenge - Head to the Gruber Law Office’s Sportzone on July 3 at 3PM to compete in the ultimate basketball shooting challenge! You will have 2 minutes to complete a 21-spot shooting course. The top 4 contestants will each recieve two general admission tickets to come back to Summerfest.
Summerfest Parade: July 3 at 3PM - Parade starts in the American Family Insurance Amphitheater forecourt area.
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| | | Astral Relics of the Great North Woods
Explore a woodland dreamscape filled with giant, glowing forest spirits that join in a cosmic chorus of light and song. Inspired by the colors and textures of Wisconsin’s North Woods, “Astral Relics” invokes the wonder, beauty, and mystery of the untamed wilderness.
Developed by FuzzPop Workshop with support from Milwaukee World Festival, Inc., Bader Philanthropies, Herzfeld Foundation, Astor Street Foundation, Heil Family Foundation, Wilson Family Foundation, and Gleam at Olbrich Botanical Gardens.
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| | Kayak For Free Presented by Black Creek Cheddar
Head to the Black Creek Cheddar Cabin, located at the Summerfest Boat Launch on the north side of the grounds and get on the water for FREE! Kayaking sessions operated by Forward Outdor will bring a sense of adventure to the lakefront🌊 |
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| | THE AMERICAN FAMILY INSURANCE HOUSE
The American Family Insurance House is running all weekend- first come, first served, & FREE to enter for frestival attendees! Catch exclusive performances with festival headliners, customize festival swag and even grab a photo booth picture! This weekend's intimate acoustic performances are from The Aces, Hey, Nothing, Everclear, Max McNown, Josh Ross and The Warning. |
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| MKE Airport Skyglider offers scenic views of Henry Maier Festival Park, Lake Michigan, and the entertainment below!
US Mode Lounge with UScellular - Designed to foster meaningful connections and promote healthier digital habits. Unplug and spend time with your friends and family is the US Mode Lounge! Challenge your friends in the NEW larger-than-life boombox game, commit to healthy digital habits by signing the US Mode pledge wall, and unwind in the shaded oasis.
Lexus Hole-in-One Challenge with 93.1 The Game - Tee up three balls for $10 for a chance to hit a Hole-In-One. A portion of the proceeds will be donated to First Tee – Southeast Wisconsin, a non-profit organization that works with kids and teens to build character and instill life-enhancing values through the game of golf!
Dean’s Dip Pickleball Village - Can’t get enough Pickleball? We’ve got something for you! Dean’s Dip is serving up the ultimate pickleball experience with 2 courts on the north end of the grounds, offering open play all 9 days, instructor led classes, and tasty samples of their newest dip flavors.
Visit the Activity Zone on the south end of the grounds featuring the Wheel in the Sky at Summerfest – Operating noon to 11:30 p.m..
Elizabeth “Bo” Black Family Fountain - splash, and play the day away while keeping cool.
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| | | Dunkin’ is back offering fans a must-hit stop in between sets. Visitors will have the opportunity to grab free samples of Dunkin’s favorite melted ice cream flavors: Butter Pecan and the newly released Cookie Dough and Mint Chocolate Chip! Swing by the Refresh & Refuel Station, a glam-ready zone stocked with everything you need to stay fresh: mirrors, glitter, face gems, and more. And of course, try your luck at winning a $5 Dunkin’ gift card or some fun branded swag. |
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| | Schwarzkopf Color On Tour - Come get show-ready at the Schwarzkopf Hairstream, offering FREE professional hair services from full colorings to root touch-ups to stylings like blowouts. Also try our Magic Mirror – an augmented reality mirror that allows you to visualize what you would look like with different hair color. |
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| | Daiya Food - Get ready to melt into summer with Daiya! Our truck is rolling into Summerfest, serving up bold, cheesy, and totally dairy-free vibes. Swing by for free samples of our crave-worthy dairy-free pizza and cheese, made to wow your taste buds. It’s fun, flavorful, and delicious. Don’t miss your chance to snack, get some $2 off coupons, and soak up all the Daiya goodness! |
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| | Walmart+ - Come chill with Walmart+ at Summerfest! Explore surprising member benefits—like free pharmacy delivery, gas savings, and video streaming with Paramount+. Grab some giveaways and learn how Walmart+ can upgrade everyday life, wherever it takes you. Terms and conditions apply (visit walmart.com for details) |
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| ADDITIONAL ACTIVATIONS - Blue Diamond Almonds, Potawatomi, Ferris Lawn Mowers, PKSD, Bush’s Baked Beans, Black Creek Cheddar, Bubbl’r, Lexus, Monster, US Army, Kohler Services, Milwaukee Education Partership, Dean’s Dip, Sargento, Milwaukee Public Schools, Be Bird, The Phoenix, Chita Furniture, Centerline Athletics, Pickleball Kingdom, Prolite, One is All, Euhomy |
| | Don’t miss any of the action - stay in town! We are proud to partner with several amazing hotels including the Sonesta Hotel, Doubletree, Saint Kate, Hilton, The Pfister Hotel, Four Points by Sheraton Milwaukee Airport, Hilton Garden inn Milwaukee Northwest, and Hyatt Place Milwaukee Downtown |
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