| | It's the final weekend of Summerfest, and we're going out with a bang! 💥
Get ready for unforgettable live music, admission promotions with free or discounted admission – including fan appreciation day, exciting experiences, activities, and special events across the park. Let’s send off Summerfest 2026 in style! 🎉
☀️To help you stay cool while enjoying the festival, we're adjusting our carry-in policy for Thursday, July 2 and Friday, July 3. Fans may bring one factory-sealed plastic water bottle (20 oz. or less) into the park (excluding the American Family Insurance Amphitheater). Plus, take advantage of water fountains and misting stations throughout the grounds, as well as air-conditioned buses courtesy of MCTS.
See what's happening this weekend below ⬇️ |
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| Looking for a way to support the community AND get free or discounted entry to Summerfest this weekend? Check out this weekend’s Admission Promotions 🔥👇 |
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| | | | | | SUMMERFEST BIG WIN Presented by Potawatomi Casino Hotel July 3 | 4PM
Five lucky winners will have a chance to win $1 million dollars and a guaranteed share of $10,000! The first 30,000 patrons arriving through the gates on Friday, July 3, will receive an admission ticket for Summerfest 2027 AND a BIG WIN entry ticket. To participate in the BIG WIN drawing, simply drop the perforated BIG WIN Entry ticket in a specially marked bin inside the Summerfest Mid Gate from 12-3 PM on July 3, and join us at 4 PM at the Miller Lite Oasis Stage. |
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| | CELEBRATE AMERICA’S 250th AT SUMMERFEST Presented by Harley-Davidson July 4
Spend July 4th at Summerfest with special experiences to celebrate America’s 250th including Patriotic programming at 4:20 PM at the Generac Power Stage, featuring a performance of “Closer To Free” by BoDeans, and a special fireworks show starting at 9:30PM. |
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| | | | COCKTAILS & CONFECTIONS
A sweet spot for specialty cocktails, spiked shakes, snacks, and candy, including Sweet Dreams, Key Lime Colada, Blue Hawaiian Mocktail. |
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| | INSTRUMENTAL MOMENTS WITH LILLY
Snap a pic at the large instrument exhibit, located inside the South Gate and then share your favorite “Summerfest Instrumental Moment”. Tag #SummerfestMoment for a chance to win a VIP Summerfest package for 2027. |
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| | THE AMERICAN FAMILY INSURANCE HOUSE
The American Family Insurance House is running all weekend- first come, first served, & FREE to enter for frestival attendees! Catch exclusive performances with festival headliners, customize festival swag and even grab a photo booth picture! This weekend's intimate acoustic performances are from Spin Doctors, St. Paul and the Broken Bones, Spoon, Soul Asylum, and The Temper Trap |
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The Lil Gig, Presented by 99.1 The Mix - The ultimate festival experience for kids! Taking place at the Northwestern Mutual Community Park, The Lil Gig features onstage programming with local community arts groups, magic shows, DJ dance parties, crafts, and much more!
The Wisconsin Table - a new location with iconic Wisconsin Supper Club fare, including the traditional Fish Fry and Mini Cream Puffs, plus, a Loaded Bloody Mary Burger, Wisconsin Pretzel Charcuterie, Hot Ham and Rolls, Pretzel Bites, Bacon Cheese Fries, Boneless Wings, Brandy Old Fashioned, Bloody Mary, and shakes including Grasshopper, and Brandy Alexander
X-Golf Hole-in-One Challenge with 105.7 The Fan - Practice for FREE on the nearby X-Golf Simulator! Tee up three balls for a chance to hit a Hole-In-One. The first person to hit a Hole-In-One wins $5,000.
Radiant Echoes, by FuzzPop Workshop - Radiant Echoes is a monumental immersive art and sound experience, reverberating with light and created by community. This interactive experience was created by FuzzPop Workshop, with support from Milwaukee World Festival Inc., Herzfeld Foundation, Wilson Family Foundation, and other generous donors.
Pickleball Village presented by CD One Price Cleaners - Join the fun at your one-stop destination for dipping, dinking and all things pickleball! Enjoy Celebrity Pickleball Tournaments, clinics with pros, free play, and interact with pickleball vendors like Prolite, Centerline Athletics, and more. Come play, learn, and connect with the fastest-growing sport in the country!
Kayak & Paddleboat Rentals by Forward Outdoor - located at the Summerfest boat launch on the north side of the park. Get on the water and enjoy the scenic lake and city views, operated by Forward Outdoor.
Elizabeth “Bo” Black Family Fountain - splash and play the day away while keeping cool.
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| | | | PEPSI ZERO SUGAR - PEPSI® is bringing the iconic Pepsi Challenge to Summerfest! Based on a nationally conducted taste test, Pepsi® Zero Sugar tastes better and is more refreshing than the other guy. Come visit us down at the lakefront, take the blind taste test, and see for yourself which cola comes out on top. Let your taste decide! |
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| | DISCOURSE COFFEE - Catch Milwaukee’s coolest Coffee KEI Truck powered by Discourse Coffee at Summerfest. Rolling in with dialed-in espresso classics, bespoke seasonal drinks, and the unmistakable energy of Milwaukee’s creative coffee scene. Stop by, grab a drink, snap a photo, and experience why Discourse Coffee continues to redefine what Coffee and Tea can be. Drink Different. |
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| | OREO CAKESTERS - OREO Cakesters is a soft-baked take on the OREO you know and love, and now it's even softer. The Softer Spot is a free, fully immersive experience designed to bring the Cakesters brand world to life across all the senses. |
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| | HARLEY-DAVIDSON - Join Harley-Davidson located just inside the MidGate daily from 12 – 6 PM You can ride a Harley-Davidson motorcycle (no license required), get a temporary tattoo and explore our displays. Don’t miss it! |
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| | BUBBL’R - Get ready to snap a photo, win fun BUBBL’R swag and stay cool with sparkling sips from BUBBL’R! You won’t want to miss water’s sparkling and refreshing best friend at Summerfest! |
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| ADDITIONAL ACTIVATIONS - Peregrine Home Service Group, MPS, The Phoenix, US Army, Window Nation, Vacation and Travel, Empire Home Remodeling, Erie Home, Redo Cabinets, Monster, Traeger, Capital Vacations, PKSD, Mountain Dew |
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| | Don’t miss any of the action - stay in town! We are proud to partner with several amazing hotels including the Sonesta Hotel, Brewhouse Inn & Suites, Doubletree, Saint Kate, Hilton and The Pfister Hotel. |
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