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Looking for a way to support the community AND get free or discounted entry to Summerfest this weekend? Check out this weekend’s Admission Promotions 🔥👇 |
| | On top of all the amazing live music you can see this year, we also have a wide variety of unique experiences, activities and events for you to enjoy throughout the festival. Whether you are coming for one day, or all nine, there is something fun for you to enjoy!
Check out this weekends experiences, activities and events below: |
| | | CELEBRITY PICKLEBALL TOURNAMENT JUNE 27 | 5PM |
| Calling all Pickleball lovers! Don’t miss the Celebrity Pickleball Tournament brought to you by Team Lammi, Pickleball Kingdom, Prolite, Picklecon, Civile, Triple Crown, and Centerline Athletics. Taking place at the Dean’s Dip Pickleball Village, you won’t want to miss your local favorites dinking it out! |
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| | LATIN MUSIC DAY JUNE 28 | 12PM |
| Aurora Health Care and Telemundo Wisconsin are proud to welcome various artists for Latin Music Day at the Aurora Pavilion. Stop by the Aurora Pavilion to enjoy Latin Dance Lessons led by DAYNC Academy with DJ Novela & DJ Saffiro from 12:15PM– 3PM as well as Latin Tropical and Salsa music throughout the day. |
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| 2’s Free’s and 3’s Basketball Challenge - Head to the Gruber Law Office’s Sportzone on June 27 at 12PM to compete in the ultimate basketball shooting challenge! You will have 2 minutes to complete a 21-spot shooting course. The top 4 contestants will each recieve two general admission tickets to come back to Summerfest.
Summerfest Parade: June 28 at 3PM - Parade starts in the American Family Insurance Amphitheater forecourt area. Our City of Festivals will be highlighted with appearances by Milwaukee’s ethnic and cultural events.
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| | | Astral Relics of the Great North Woods
Explore a woodland dreamscape filled with giant, glowing forest spirits that join in a cosmic chorus of light and song. Inspired by the colors and textures of Wisconsin’s North Woods, “Astral Relics” invokes the wonder, beauty, and mystery of the untamed wilderness.
Developed by FuzzPop Workshop with support from Milwaukee World Festival, Inc., Bader Philanthropies, Herzfeld Foundation, Astor Street Foundation, Heil Family Foundation, Wilson Family Foundation, and Gleam at Olbrich Botanical Gardens.
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| | Kayak For Free Presented by Black Creek Cheddar
Head to the Black Creek Cheddar Cabin, located at the Summerfest Boat Launch on the north side of the grounds and get on the water for FREE! Kayaking sessions operated by Forward Outdor will bring a sense of adventure to the lakefront🌊 |
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| | THE AMERICAN FAMILY INSURANCE HOUSE
The American Family Insurance House is running all weekend- first come, first served, & FREE to enter for frestival attendees! Catch exclusive performances with festival headliners, customize festival swag and even grab a photo booth picture! This weekend's intimate acoustic performances are from Mayday Parade, Plain White T’s, Jo Dee Messina, The Fray and Young The Giant. Plus: Christian Yelich will make an appearance in the AmFam House on June 26 at 5:30PM for a special meet & greet, first come, first served! |
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| MKE Airport Skyglider offers scenic views of Henry Maier Festival Park, Lake Michigan, and the entertainment below!
US Mode Lounge with UScellular - Designed to foster meaningful connections and promote healthier digital habits. Unplug and spend time with your friends and family is the US Mode Lounge! Challenge your friends in the NEW larger-than-life boombox game, commit to healthy digital habits by signing the US Mode pledge wall, and unwind in the shaded oasis.
Lexus Hole-in-One Challenge with 93.1 The Game - Tee up three balls for $10 for a chance to hit a Hole-In-One. The first person to hit a Hole-In-One wins $5,000. A portion of the proceeds will be donated to First Tee – Southeast Wisconsin, a non-profit organization that works with kids and teens to build character and instill life-enhancing values through the game of golf!
Dean’s Dip Pickleball Village - Can’t get enough Pickleball? We’ve got something for you! Dean’s Dip is serving up the ultimate pickleball experience with 2 courts on the north end of the grounds, offering open play all 9 days, instructor led classes, and tasty samples of their newest dip flavors.
THIS WEEKEND ONLY: Immerse yourself in the BAND-AID® Brand Splash Zone! Snap underwater illusion photos, score free swag and enjoy Waterproof fun. This summer, BAND-AID® is introducing new Waterproof Clear Adhesive Bandages - 100% waterproof, easy to apply and perfect for swimming, handwashing and sweating.Grab them from mini dispensers around the festival and catch a remixed version of the brand’s iconic “Stuck On You” jingle at the Sound Waves DJ Series.
Visit the Activity Zone on the south end of the grounds featuring the Wheel in the Sky at Summerfest – Operating noon to 11:30 p.m..
Elizabeth “Bo” Black Family Fountain - splash, and play the day away while keeping cool.
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| | | THIS WEEKEND ONLY: 80 Acres Farm - Step into the 80 Acre Farms booth and experience a mini vertical farm on wheels, offering a front-row seat to sustainable farming in action. Enjoy the freshest salad, packed with flavor and grown without pesticides - straight from the farm to your plate. Don’t forget to win some exciting free prizes while you’re there - there’s a treat for everyone. This is more than a booth; it’s a fun, tasty, and immersive farm-delivered experience! |
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| | THIS WEEKEND ONLY: Instax- Capture the Joy with instax™ this summer! Step inside a whimsical dome of wonder to spark your creativity and celebrate joy. Personalize your very own magnetic frame at our DIY craft station and take it home in an instax™ film tote bag, perfect for carrying your printed memories in style. Every corner is picture-perfect, ready for you to capture, print, and share! |
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| | Blue Diamond Almonds are rolling in with the Nutty Cruiser™ - and they’re bringing the flavor party! Swing by the Blue Diamond Almonds activation for bold samples, cool pics, and sweet swag when you play ‘Guess That Flavor’. You won’t want to miss it!” |
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| | PickleCon - From stage-side to courtside, bring that big festival energy to Summerfest’s Pickleball Village! With courts provided by Pickleball Kingdom and PickleCon, don't miss out on the pickleball action including clinics with pros, free play, celebrity faceoffs. |
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| | Clover the world's smartest point of sale system, is back at Summerfest for the second consecutive year, powering payments and optimizing the festival experience. Clover ambassadors will be located just inside the South Gate, where attendees can dial up the fun with a multifaceted experience. Explore the power of small business technology in the Clover Mobile Showroom: The Road to Clover x Shark Tank Summit, where lucky fans will learn how to ‘Create their Own Luck', while capturing special moments in the on-site photo booth and winning the perfect festival essentials, courtesy of Clover. |
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| THIS WEEKEND ONLY - United States Navy, Empire Home Remodeling, United States Coast Guard, Color On Tour, Dunkin’, Kendra Scott, Potowatomi Casino Hotel, Briggs Racing & Motorsports, PKSD, Goya Foods |
| ONGOING - Bush’s Baked Beans, Black Creek Cheddar, Bubbl’r, Lexus, Monster, US Army, Kohler Services, Milwaukee Education Partership, Dean’s Dip, Sargento, Milwaukee Public Schools, Be Bird, The Phoenix, Chita Furniture, Centerline Athletics, Pickleball Kingdom, Prolite, One is All, |
| | Don’t miss any of the action - stay in town! We are proud to partner with several amazing hotels including the Sonesta Hotel, Brewhouse Inn & Suites, Doubletree, Saint Kate, Hilton and The Pfister Hotel. |
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