| | On top of all the amazing live music you can see this year, we also have 15 admission promotions providing free or discounted admission, a wide variety of unique experiences, activities and events for you to enjoy throughout the festival.
Whether you are coming for one day or all nine, there is something fun for you to enjoy!
Check out this weekend’s experiences, activities and events below⬇️ |
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| Looking for a way to support the community AND get free or discounted entry to Summerfest this weekend? Check out this weekend’s Admission Promotions 🔥👇 |
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| | | | | | | | SHOREWEST CHILDREN’S FEST DAY With TMJ4 and 99.1 The Mix June 26 | 12 - 3PM
Spend a fun-filled day with the family enjoying Children’s Fest activities, including the Shorewest Map of Fun. Select food vendors will offer discounts on food and beverage items. Plus, catch performances from The Q Brothers, TMJ4 weather show, and the Boys & Girls Clubs Notes for Notes program supported by the Chad Smith Foundation. |
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| | LATIN MUSIC DAY Presented by Aurora Health Care with support from Telemundo Wisconsin June 27 | 12PM
Aurora Health Care and Telemundo Wisconsin are proud to welcome various artists for Latin Music Day at the Aurora Pavilion. Stop by to enjoy giveaways, Latin dance lessons hosted by Tempo Dance Co, from 12:15 - 2:45, and live Latin Tripical and Salsa music. |
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| | | | Club Magenta By T-Mobile
T-Mobile is bringing Club Magenta to Milwaukee for the first time ever. Open to T-Mobile members, UScellular customers and two guests, Club Magenta offers a premium festival lounge experience with elevated views of the T-Mobile Stage. |
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| | THE LIL GIG Presented by 99.1 The Mix
The ultimate festival experience for kids! Taking place at the Northwestern Mutual Community Park, The Lil Gig features onstage programming with local community arts groups, magic shows, DJ dance parties, crafts, and much more! |
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| | THE AMERICAN FAMILY INSURANCE HOUSE
The American Family Insurance House is running all weekend- first come, first served, & FREE to enter for frestival attendees! Catch exclusive performances with festival headliners, customize festival swag and even grab a photo booth picture! This weekend's intimate acoustic performances are from Walk off the Earth, Gabriel Jacoby, Grouplove, David Shaw and Zack Feinberg of the Revivalists, PawPaw Rod, and Dylan Schneider. |
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The Wisconsin Table - a new location with iconic Wisconsin Supper Club fare, including the traditional Fish Fry and Mini Cream Puffs, plus, a Loaded Bloody Mary Burger, Wisconsin Pretzel Charcuterie, Hot Ham and Rolls, Pretzel Bites, Bacon Cheese Fries, Boneless Wings, Brandy Old Fashioned, Bloody Mary, and shakes including Grasshopper, and Brandy Alexander
X-Golf Hole-in-One Challenge with 105.7 The Fan - Practice for FREE on the nearby X-Golf Simulator! Tee up three balls for a chance to hit a Hole-In-One. The first person to hit a Hole-In-One wins $5,000.
DRIPS by Pepsi - Bold Drinks, Big Vibes. Explore bold, refreshing, and indulgent sips crafted with iconic PepsiCo favorites. Find the one that matches your vibe at the can’t-miss Airstream on the lakefront.
Radiant Echoes, by FuzzPop Workshop - Radiant Echoes is a monumental immersive art and sound experience, reverberating with light and created by community. This interactive experience was created by FuzzPop Workshop, with support from Milwaukee World Festival Inc., Herzfeld Foundation, Wilson Family Foundation, and other generous donors.
Pickleball Village presented by CD One Price Cleaners - Join the fun at your one-stop destination for dipping, dinking and all things pickleball! Enjoy Celebrity Pickleball Tournaments, clinics with pros, free play, and interact with pickleball vendors like Prolite, Centerline Athletics, and more. Come play, learn, and connect with the fastest-growing sport in the country! PLUS: Catch the celebrity pickleball tournament on June 25 from 5-7 PM!
Kayak & Paddleboat Rentals by Forward Outdoor - located at the Summerfest boat launch on the north side of the park. Get on the water and enjoy the scenic lake and city views, operated by Forward Outdoor.
Elizabeth “Bo” Black Family Fountain - splash and play the day away while keeping cool.
Cocktails & Confections - a sweet spot for specialty cocktails, spiked shakes, snacks, and candy, including Sweet Dreams, Key Lime Colada, Blue Hawaiian Mocktail
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| | | | THIS WEEKEND ONLY: SARGENTO - Get ready, cheese lovers - the Sargento Cheese Wheeler is rolling back into town! Stop by for complimentary grilled cheese sandwich samples made with melty Sargento 100% Natural American Cheese. Snap share worthy photos, score limited-edition giveaways (including a surprise item from Sargento’s new merch line!). |
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| | THIS WEEKEND ONLY: PORTILLO’S - Portillo's is bringing Chicago-Style Summer Fun to Milwaukee! Come hangout with us and immerse yourself in games, photo opportunities, and other fun festivities. Participate in an interactive cornhole-style game, where you get the chance to win Portillo's-branded prize if you land your shot! |
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| | THIS WEEKEND ONLY: OP GAMES - Come play some board games-visit The Op Games space for literal fun, games, and giveaways too! |
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| | THIS WEEKEND ONLY: MARCUS THEATERS - Marcus Theatres is here to make YOUR Summer(fest) Pop! Swing by the booth to grab some Marcus swag, try out the free photo booth, enter yourself in exclusive giveaways, and learn about how the Marcus Movie Club and Magical Movie Rewards can add to your summer fun! Not only that, but you’ll have an opportunity to meet and take a photo with the popcorn bucket himself - our brand-new mascot, Poppy! |
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| | THIS WEEKEND ONLY: DELL - Climb aboard the Dell Tech Tour, a 50-foot innovation lab on wheels, for a hands-on look at the future in action. Explore interactive experiences, test out smart devices, and see how AI is changing how we work, create, and connect. Then head up to the rooftop for a fresh view of Summerfest! Whether you’re tech-curious or already all-in on what’s next, this is one stop worth making to discover bold ideas, powerful tools, and new ways technology can help people do more. |
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| | THIS WEEKEND ONLY: CULVER’S - The Culver’s Blue Room Experience is bringing free samples of the brand’s signature fresh frozen custard, the chance to scoop up exclusive prizes, an underlying delightful photo opportunity, and more! |
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| THIS WEEKEND ONLY - Grand Appliance, Rainbow Rhythm, Wisconsin Youth Soccer
ONGOING - Empire Home Remodeling, Erie Home, Redo Cabinets, Harley-Davidson, Monster, Discourse Coffee, Traeger, Capital Vacations, PKSD, US Navy, Wisconsin Lottery, Bubbl’r, Instax |
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| | Don’t miss any of the action - stay in town! We are proud to partner with several amazing hotels including the Sonesta Hotel, Brewhouse Inn & Suites, Doubletree, Saint Kate, Hilton and The Pfister Hotel. |
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