TAG Heuer
TAG Heuer is a Swiss luxury watchmaker founded in 1860, known for high-precision chronographs and timing innovations. The brand combines Swiss avant-garde watchmaking with motorsport heritage, offering luxury timepieces from accessible entry-level models to high-complication limited editions.
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TAG Heuer customer service
Use any of the convenient means below to contact TAG Heuer customer service.
| Phone | (855) 824-1860 |
| Web | https://www.tagheuer.com/us/en/contact |
| [email protected] |
TAG Heuer jobs
TAG Heuer is an equal opportunity employer. We celebrate diversity and are committed to creating a work environment where individual differences are recognized and appreciated. Our Maison ensures that all employees evolve in a safe and collaborative work environment that promotes respect and fair treatment.
View current TAG Heuer jobs
Headquarters
6A, rue Louis-Joseph Chevrolet
2300 La Chaux-de-Fonds, Switzerland
[email protected]
Returns
What is the return window?
TAG Heuer states they want you to be completely happy with your order, and subject to certain exceptions, if for any reason you are not satisfied, they will gladly accept your return of the merchandise. Based on third-party sources, the return window is 30 days for online purchases.
Are there any items that are non-returnable?
Personalized or customized Products are considered as final sale and cannot be returned for exchange or refund. This means that you cannot cancel your order for personalized Products just because you have changed your mind. Personalized Products include but are not limited to Products which have been engraved. Additionally, watches priced $17,000 and above are not eligible for returns and are final sale.
How will I receive my refund?
Every unused returned product approved will be reimbursed, in the same currency and through the same payment method used for purchase.
How do I start a return online?
Place the unused product in the original packaging. Do not forget to include the warranty card. Drop off your package at any FedEx location or schedule a pick-up at fedex.com or by calling 1 (800) 463-3339.
What if I received a damaged or incorrect item?
Watch bracelets that have been adjusted at your request must have been done so by us or a TAG Heuer Authorized Retailer and should be returned with all the links originally shipped. For damaged or incorrect items, customers should contact TAG Heuer customer service directly.
TAG Heuer hours
| Sunday | 11:00am - 6:00pm |
| Monday | 10:00am - 7:00pm |
| Tuesday | 10:00am - 7:00pm |
| Wednesday | 10:00am - 7:00pm |
| Thursday | 10:00am - 7:00pm |
| Friday | 10:00am - 7:00pm |
| Saturday | 10:00am - 7:00pm |
Hours may vary by location and be modified due to holidays or events. Be sure to verify the current operating hours for your local TAG Heuer.
Check my TAG Heuer hours
Editor's Take
So here's the thing about TAG Heuer-it's kind of the watch brand that doesn't apologize for what it is. And honestly? That's refreshing.
Since 1860, TAG Heuer's been all about high-precision timing innovations keeping pace with sports evolution, which sounds corporate until you realize they actually mean it. They just returned as Formula One's official timekeeper from 2025 onwards, resuming a role they held before 2013. That's not just sponsorship-it's DNA.
But what really gets me is how TAG Heuer occupies this interesting middle ground in luxury watches. The brand's bread and butter is still mid-tier tool watches-chronographs, divers, and dressier time-and-date pieces-that often serve as collectors' first "nice" watches or graduation gifts. They're not trying to be Patek Philippe, and they're definitely not pretending to be. Instead, they've carved out this space where serious watchmaking meets actual accessibility.
Take their recent releases. The Monaco Flyback Chronograph TH-Carbonspring is priced at $17,900 USD arriving in early 2026, while the Carrera Chronograph Tourbillon Extreme Sport TH-Carbonspring is set for December 2025 at $42,100 USD. That TH-Carbonspring tech? It's a carbon hairspring they spent a decade developing-the kind of innovation that usually stays locked in Swiss labs. But TAG Heuer actually brings it to market.
And notice how they're not stuck in one lane. As of 2025, TAG Heuer is once again the official timekeeper of Formula 1-and is once again offering affordable, colorful Formula 1 watches that delight collectors. Then they turn around and drop something like the Carrera Astronomer with its unconventional moonphase display. It's motorsport one minute, celestial complications the next.
TAG Heuer is based in La Chaux-de-Fonds, Switzerland, and is led by CEO Frédéric Arnault-yes, that Arnault family, the LVMH one. In 1999, French luxury goods conglomerate LVMH bought nearly 100 percent of the Swiss company. So they've got serious backing but haven't lost that slightly rebellious edge.
The watches themselves range from solar-powered quartz pieces to complicated mechanical movements with tourbillons. You can walk into a boutique and find something for around $1,500 or drop $40,000+ on a limited edition. That range is intentional-TAG Heuer wants to be your first luxury watch and your tenth.
What I appreciate most is their lack of pretension. TAG Heuer is a brand comfortable in its own skin-and in an occasionally snooty industry, that's a welcome thing. They're not gatekeeping horology. They're making watches for people who actually wear them, whether that's timing laps at a track day or just wanting something substantial on your wrist during a Tuesday meeting.