Ten Little
Ten Little offers APMA-approved kids' shoes and non-toxic essentials, providing expert-recommended products for every child's size and stage with a personalized shopping experience.
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Ten Little · Jun 02
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Ten Little · May 31
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Ten Little · May 25
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Ten Little · May 24
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Ten Little · May 18
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Ten Little · May 18
Ten Little customer service
Use any of the convenient means below to contact Ten Little customer service.
Headquarters
228 Park Avenue S, PMB 40673
New York, New York 10003-1502
[email protected]
Returns
What is the return window?
You can return all Ten Little brand items, except stickers, books, or things noted 'FINAL SALE' for free within 30 days of your order. They must receive your return within 30 days of the order date.
Are there any items that are non-returnable?
Stickers, books, and items marked as 'FINAL SALE' cannot be returned. All items must be unworn, unwashed, and the original packaging must be intact.
How will I receive my refund?
Please allow 5-7 business days for them to process your refund.
What if I received a damaged or incorrect item?
If you believe you have received a damaged or defective product, do not initiate a return. Please reach out to them at [email protected].
How do I start a return online?
You can visit their Returns Page to start your return. You can exchange your order by visiting their Returns Center and initiating your return.
Editor's Take
Ten Little isn't just another kids' shoe company-it's basically what happens when two moms get fed up with the overwhelming mess that is shopping for children's footwear and decide to fix it themselves. Founded in 2019 by Fatma Collins and Julie Rogers, this brand has turned what used to be a guessing game into something surprisingly straightforward.
Here's the thing that gets me: they're APMA-approved, which means the American Podiatric Medical Association actually thinks these shoes are good for developing feet. That's not just marketing fluff-that's real validation from foot doctors. And honestly? When you're dealing with tiny humans whose feet are basically still figuring out how to be feet, that matters.
The whole concept revolves around this personalized approach that feels almost too simple to work. They have this Fit Finder Quiz on their website that helps you nail the sizing, which is genius because let's be real-kids' shoe sizes are basically hieroglyphics to most parents. While they don't call their shoes "barefoot," they're zero drop, flexible, and have wide toe boxes, hitting all the marks for healthy foot development without the premium price tag that usually comes with that territory.
What's interesting is how they've positioned themselves in the market. All their shoes are vegan, made with high-quality materials for low environmental impact-vegan leather uppers with cotton lining and natural rubber outsoles. It's like they took everything parents actually care about and wrapped it into one product line.
The business model is pretty smart too. They offer a membership program for $39 annually that gives you 10% off everything plus free shipping, which basically pays for itself if you're buying more than one pair. And considering kids outgrow shoes faster than you can say "growth spurt," that's probably most parents.
But here's what really sets them apart: they include a prepaid label to send outgrown shoes to Soles4Souls for donation, plus they offer a text service to remind parents when it's time to size up. It's those little touches that show they actually understand the parent experience.
The reviews are telling too. They've won Good Housekeeping's 2023 Best Parenting Awards and been picked as "Best Overall" by Parents magazine. That's not just industry recognition-that's validation from the people who actually test this stuff with real kids.
Honestly? I think Ten Little figured out something that a lot of brands miss: parents don't want more choices, they want better choices. And sometimes the best innovation is just making something complicated feel simple again.