Recent Emails from Theory

Stay up to date with the latest messages, discover important updates and quickly find the information you need.

Theory · Feb 03

Introducing: Made by NYC. Effortless by Design.

Our spring campaign starring Molly Gordon + Ken Leung.

Theory · Jan 26

Private Flash Sale Continues—For Now

Don't let your chance to save slip away.

Theory · Jan 25

FYI: There's a Flash Sale

Some good news to close out the weekend.

Theory · Jan 18

Only Hours Left: End of Season Sale

Up to 60% off is almost over.

Theory · Jan 18

Final Days: End of Season Sale

Better now than later for up to 60% off.

Theory · Jan 16

End of Season Sale: New Markdowns Added

Only days left.

Theory · Jan 11

Markdowns You Can't Miss

Don't forget.

Theory · Jan 10

Coming Soon: Spring 2026

Get a first look at incoming styles.

Theory · Jan 05

End of Season Sale: Markdown Time

Save on our latest and greatest styles.

Theory · Dec 30

The Sale Just Got Sweeter

Circle back.

Theory · Dec 29

Introducing: In Theory

Our new weekly Substack is coming soon.

Theory · Dec 23

Your Last-Minute Gift Solution

And there’s no shipping required.