Touchland

Touchland is an award-winning brand that creates sensorial essentials that bring delight to everyday moments of care-and honestly, they've kind of revolutionized what we think hand sanitizer can be. Remember when sanitizer was just that harsh, medicinal stuff that left your hands feeling like sandpaper? Yeah, Touchland said "absolutely not" to that whole vibe.

What makes them different is pretty simple: they turned a boring necessity into something you actually want to use. Their moisturizing, fast-absorbing formulas with long-lasting scents keep hands clean and refreshed, but it's the experience that really sets them apart. We're talking about sleek square bottles and scents like Vanilla Blossom and Appleicious that smell so good you'll find yourself sanitizing just because.

The brand launched in 2018 and has basically become the poster child for making personal care products that don't suck. Their $10 products are sold at Sephora, Ulta Beauty, direct-to-consumer e-commerce and Target, which tells you everything about their mainstream appeal. But here's what's really smart about their approach-they didn't just make better hand sanitizer, they made it social media gold.

Touchland has amassed more than 500,000 followers across TikTok and Instagram, and that's not by accident. TikTok has a behind-the-scenes focus, with Touchland employees frequently appearing and content focusing on trendy in-app moments. They've figured out how to make sanitizing your hands feel like a little moment of self-care rather than a chore.

And the collaborations? Chef's kiss. Touchland's other collaborations have included Disney in 2021 and the smiley-face-focused apparel brand Smiley in 2022. But Blackpink represents the first collaboration with people. That Blackpink collab was particularly genius-the product was an instant success and sold out within five days, amassing a waitlist of more than 5,600 fans.

What's fascinating is how they've managed to tap into something bigger than just hygiene. The beauty of Touchland as a brand is that we've made personal care giftable. We're able to create this joy and excitement especially among middle- and high-school aged kids and we see Touchland on their gift lists. That's pretty remarkable when you think about it-turning hand sanitizer into something teenagers actually want to receive as gifts.

The timing couldn't have been better either. They launched just before the world became obsessed with hand hygiene, but instead of just riding that wave, they created their own. Now they're expanding beyond sanitizer with transformative, mood-boosting body & hair fragrance mists, proving they understand their customers want that same elevated experience across all their personal care products.