This gave me goosebumps

One of my favorite things about making physical products is hearing how they impact people's daily lives, often in ways I never expected.

We get a lot of messages from customers telling us how they use Analog. But this one stopped me in my tracks. ☺️

Hey guys,
I am an assistant principal at an elementary school in North Carolina. I have been using Analog for a couple of years now. A card (or two) are always on my desk for the day.

Recently I had a student come to my office totally dysregulated and struggling to regulate. In his emotion, he saw my Analog card and stopped.

He asked, "can I make a checklist?"

I took out a new card for him and we started a checklist for how we could calm. He helped come up with some steps and even wrote some himself.

He now comes to my office weekly to create a new list when he is struggling to regulate. He carries that Analog Card around like a trophy. 

It's often the highlight of my week.

I'm not sure if you envisioned autistic kindergarten students using Analog to regulate, but it's happening.

Thank you guys for making incredible products and for making products that are so important in our cluttered digital world.

I attached a photo of my buddy's recent Analog. Enjoy!

It's stories like this that remind me why we do what we do. This little card system has gone way beyond anything I ever imagined.

I'd love to hear your stories (big or small) about how you're using Analog.

Just hit reply to this email and I read every one.

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