Urban Decay Cosmetics
Urban Decay is a high-performance cosmetics brand known for bold, edgy makeup products including their iconic Naked eyeshadow palettes, All Nighter Setting Spray, and cruelty-free color cosmetics. Founded in 1996 and now owned by L'Oréal, they champion self-expression and individuality in beauty.
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Urban Decay Cosmetics · Nov 29
Urban Decay Cosmetics customer service
Use any of the convenient means below to contact Urban Decay Cosmetics customer service.
| Phone | (800) 784-8722 |
| Web | https://www.urbandecay.com/customer-service-contact-us.html |
Headquarters
833 W 16th St
Newport Beach, CA 92663
(800) 784-8722
Returns
What is the return window?
Urban Decay offers a 60-day Love-It-or-Leave-It Guarantee. This means that if you don't love their products, for any reason, they'll take them back within 60 days of your order date and refund your full purchase price. You have up to 60 days from the shipment date to return items purchased through UrbanDecay.com.
Do I need a receipt to return an item?
Items should be returned in their original packaging with the sales receipt or invoice. While a receipt or invoice is recommended for processing, the return policy focuses on the 60-day timeframe from shipment date.
Are there any items that are non-returnable?
Items purchased from other retailers cannot be returned through UrbanDecay.com, and certain items, like final sale or promotional items, are not eligible for return. Returns received more than 60 days after the shipment date will not be processed.
How will I receive my refund?
All returns are credited in the original form of payment. Refunds are processed within 1-2 business days after receiving the return, and the amount will be credited back to your original payment method.
Who pays for return shipping?
To start a return, generate a prepaid label online for a $5 fee, which will be deducted from your refund. Customers can also use their own mail carrier but should ensure the package is insured with a tracking number.
Editor's Take
So here's the thing about Urban Decay-they basically said "screw your beige" back in the mid-90s and never looked back. While everyone else was pushing safe, boring neutrals, they dropped lipsticks named after things like bruises and rust. Kind of genius, actually.
Fast forward to 2010, and they launched the original Naked Palette. This thing sold one unit every six seconds at its peak. Every. Six. Seconds. Over 30 million palettes and a billion dollars in sales later, they discontinued it in 2018 with an actual funeral hosted by Nicole Richie. When they brought it back in 2024, their website crashed from demand and sold out in under a month. That's not just nostalgia-that's cultural impact.
But Urban Decay isn't just about eyeshadow. Their All Nighter Setting Spray became the kind of product makeup artists swear by, the one that shows up in every "holy grail" list. For years, it was made by a company called Skindinavia using patented temperature-control technology. When Urban Decay reformulated it in-house recently, the internet had opinions. Loud ones. That's what happens when you mess with a cult favorite.
The brand's owned by L'Oréal now (since 2012, for about $350 million), which gives them serious distribution muscle. You'll find Urban Decay at Sephora, Ulta, Macy's, Nordstrom-basically anywhere prestige beauty lives. They've also been smart about staying cruelty-free and PETA-certified, which matters to their core audience.
Their marketing's gotten bolder lately too. They partnered with OnlyFans creator Ari Kytsya for their "Battle the Bland" campaign, which sparked both praise and controversy. Some saw it as boundary-pushing authenticity; others questioned the message it sends. Either way, people talked about it-and that's kind of their brand DNA. They've always courted the edge, whether it's collaborating with the Prince Estate or featuring trans models before it was industry standard.
Notice how they've built this whole ecosystem around self-expression and reinvention? It's not accidental. From their "Pretty Different" motto to partnerships with artists like Gwen Stefani and Dove Cameron, they position makeup as transformation, not perfection. That resonates differently than "here's how to look flawless."
The return policy's pretty solid-60 days, full refund, no questions asked. They call it their "Love-It-or-Leave-It Guarantee," which is actually useful when you're buying bold colors online. Shipping's $5 standard, or free if you join their Beauty Junkies rewards program (which also gets you points toward discounts).
One thing that stands out: they've managed to stay relevant across generations. The people who bought that first Naked Palette in 2010 are now passing it down to Gen Z, who discovered it through TikTok nostalgia content. That's rare in beauty, where trends flip every six months.