The Heartland Have you ever been on a farm — an honest to goodness working farm? For many of us raised in small towns, farms were never far away. Maybe it was a neighbor down the road, a classmate’s family, or a place you spent long summer afternoons learning what hard work really looks like. Farming is still vital to the USA, and while some may call it flyover country, there is a reason it has long been known as the heartland. Rural America still beats strong, even as fewer people have a direct connection to the land. America began as an agrarian nation, and though the Industrial Revolution drew many toward city life, family farms stayed steady, doing what they had always done: raising food with care and purpose. Today, that tradition carries on through the Wood family and other US Wellness farm families. Johnny Wood is a sixth-generation cattle farmer for US Wellness Meats. He and his dad John raise the lamb and beef cattle US Wellness offers in our online store. Their approach has not changed much over the years, and that is something we are proud of. It may look old-fashioned to some, but there is a quiet confidence in doing things the right way rather than the easy way. Still, the future of farming is not without its challenges. Young farmers today are facing rising land prices, higher input costs, and a growing list of opportunities pulling them away from agriculture. Many family farms are divided over time, making it harder for the next generation to keep the operation whole. It takes determination, grit, and a deep sense of purpose to step into those boots today. Choosing to farm is not always the most convenient path, but for many, it is a calling rooted in stewardship, legacy, and a belief in something bigger than yourself. That commitment shows up in everything our farmers do. Our cattle and livestock are raised on pasture as nature intended, without antibiotics, growth hormones, or GMO feeds. It takes longer, it requires more care, and it depends on healthy ecosystems working together. The result is clean, nutrient-dense food you can trust. More importantly, it helps preserve a way of life that we hope will still be here for generations to come. When you choose food raised this way, you are not just feeding your family well, you are supporting the farmers who are working hard to keep the heartland strong. -The US Wellness Meats Team | 
