Versed

Versed isn't your typical beauty brand story-and honestly, that's exactly what makes it so compelling. Founded in Los Angeles only four years ago, the brand quickly became one of the most highly-reviewed and trendy in beauty communities on TikTok and Instagram. But here's the thing that really sets them apart: Versed is the first skincare brand that's community co-created, so every product they make is approved by their customers.

The brand's approach is refreshingly straightforward. Every product is under $25, which immediately makes you wonder-what's the catch? Turns out, there isn't one. With everything under $25, customers only pay for what matters-the goop inside the bottle. They've basically stripped away all the fancy packaging and marketing fluff that usually drives up skincare prices.

And speaking of what's inside those bottles-they formulate to the highest standards in the world, European Union standards, nixing 1,350+ ingredients that have questionable data when it comes to the health of our skin, body, and planet. That's not just marketing speak; it's a legitimate commitment to clean beauty that goes way beyond what most brands consider "clean."

What really caught my attention was their TikTok success story. In a few weeks, Doctor's Visit became the second bestselling product on versedskin.com, translating into a 3,000 percent sales increase there. In Versed's other retail channels, Doctor's Visit registered a 400 percent sales gain. That kind of viral moment doesn't happen by accident-it happens when you have products that actually work.

The brand has this interesting philosophy where the very brand name "Versed" comes from the fact that they're actually, simply just well-versed in skincare. Versed has our own Dermatologist Advisory Board, where dermatologists test our formulas and provide feedback during the innovation process. So you're not just getting products that sound good on paper-you're getting formulas that actual skin experts have vetted.

But what I find most impressive is their retail expansion. Shop us in 6,600 stores globally and at VersedSkin.com. For a brand that's only four years old, that's remarkable distribution. They've managed to get into Target, Ulta, and other major retailers while maintaining their direct-to-consumer roots.

The sustainability angle is genuine too. As a Climate Neutral Certified brand, we're committed to reducing waste, lightening our carbon footprint, and preserving Earth's ecosystems, whether it be manufacturing with post-consumer recycled materials, creating biodegradable formulas, or reducing (and offsetting) our greenhouse gas emissions.

Versed represents this new generation of beauty brands that actually gets it-quality ingredients, transparent pricing, community involvement, and real results. No wonder they've become such a TikTok sensation.