Way of Wade
Way of Wade is the signature sports brand created through collaboration between Li-Ning and NBA legend Dwyane Wade. The brand designs and sells basketball shoes, clothing, and accessories for sports fans worldwide.
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Way of Wade · Jun 22
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Way of Wade · Jun 20
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Way of Wade · Jun 13
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Way of Wade · Jun 10
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Way of Wade · Jun 05
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Way of Wade · May 25
Way of Wade customer service
Use any of the convenient means below to contact Way of Wade customer service.
| Phone | (253) 235-9799 |
| Web | https://wayofwade.com/pages/contact-us |
| [email protected] |
Returns
What is the return window?
Way of Wade has a 60-day return policy, which means you have 60 days after receiving your item to request a return or a warranty.
Do I need a receipt to return an item?
You'll need the receipt or proof of purchase. Items sent back to us without first requesting a return will not be accepted.
Are there any items that are non-returnable?
To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging.
How will I receive my refund?
If the refund is approved, then it will be processed and a credit will automatically be applied to the customer's credit card or original payment method around 10 business days.
Who pays for return shipping?
Customers are responsible for the total shipping costs of returned items if it's not about the product quality issue. For U.S. customers, Way of Wade will send a return label and instructions if your return address is inside of the U.S. main territory. Due to system limitations, they are unable to generate return labels for non-US customers.
Editor's Take
So here's the thing about Way of Wade-it's kind of this fascinating collision between NBA royalty and Chinese sportswear innovation that most people outside the sneaker world completely miss. Dwyane Wade and Li-Ning first joined forces to start Way of Wade in 2012, and honestly? It was a pretty bold move at the time. Wade walked away from Jordan Brand to partner with a Chinese company when that wasn't exactly the trendy thing to do.
But the partnership makes sense when you dig into it. Li-Ning is the Chinese leader in athletic apparel and footwear, rooted in the vision of its founder and namesake, the champion gymnast, Mr. Li Ning. He founded the company in 1990 with the simple goal of providing Chinese athletes a national brand to wear on the world stage of the Olympics. And Wade? He brought that three-time NBA championship pedigree and a genuine interest in building something different.
The shoes themselves have evolved considerably. Now in their eleventh iteration, Way of Wade shoes has transcended beyond the court. They've developed proprietary tech like BOOM cushioning-which reviewers consistently praise for being ridiculously responsive-and carbon fiber spring plates that give you that extra pop. The Way of Wade 10 and 11 models especially have gained serious traction (pun intended) among hoopers looking for performance without the Nike/Adidas price tag.
What's interesting is how the brand has expanded beyond just Wade's signature line. D'Angelo Russell signed with Way of Wade, and they've built out collections like the Wade All City series, the Wade 808 line, and even lifestyle shoes. The All City models, in particular, have become cult favorites-offering like 90% of the flagship performance at significantly lower prices. We're talking $119 versus $199 for shoes with full-length BOOM cushioning.
Wade and the Chinese apparel company Li-Ning announced that the three-time NBA champion has signed a lifetime contract with the brand, which he has represented since 2012. That lifetime deal, finalized in 2018, really cemented this as more than just an endorsement-Wade has equity in the business and is genuinely hands-on with design and marketing.
The brand operates primarily online through wayofwade.com, though they have retail stores across China. For US customers, everything ships from their Scottsdale, Arizona office. Customer service can be hit or miss based on reviews-some people rave about the responsiveness, others complain about slow email replies. But the 60-day return policy is pretty generous compared to most sneaker brands.
And look, these aren't going to replace your Jordans in terms of cultural cachet. But if you're actually playing basketball and want legitimate performance shoes with innovative tech at reasonable prices? Way of Wade deserves way more attention than it gets. The traction patterns are aggressive, the cushioning is legitimately elite-level, and the designs have gotten progressively bolder. Plus there's something refreshing about supporting a brand that's genuinely trying to innovate rather than just rehashing retros for the hundredth time.