Whimsy Rose

Whimsy Rose is an American-made women's apparel brand based in St. Louis that lets customers create their own fashion by choosing from over 100 designer prints and selecting the style on which to have it produced to order.

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Whimsy Rose customer service

Whimsy Rose customer service

Use any of the convenient means below to contact Whimsy Rose customer service.

location

Headquarters

1641 Dielman Rd
St. Louis, MO 63132
(314) 997-1999
[email protected]

Returns

What is the return window?
New/unworn garments may be returned up to 30 days from the date of receipt in order to receive a full refund (less shipping costs) or a one time exchange.

Who pays for return shipping?
You are responsible for all return shipping.

How will I receive my refund?
You will receive a credit posted to your credit card once your items have been received and checked in by our factory. Please allow 7 to 10 business days to receive your credit.

What if I received a damaged or incorrect item?
Please contact Customer Support for help in determining whether the item appears defective. If it is, Support will provide instructions for returning the item. Shipping costs to us are paid by the customer, all costs to ship back to the customer are paid by us.

Editor's Take

Whimsy Rose lets women create their very own fashion by choosing from over 100 designer prints, and honestly? It's kind of brilliant. Think about it-you find that perfect tunic or V-neck tee that fits just right, but the print is... meh. Most places, you're stuck. Here, you get to play designer.

The brand has been proudly based in St. Louis, Missouri since 2010, and they've built something pretty special. The whole concept is basically this: pick your style from their collection of body types (we're talking tees, tunics, dresses, the works), then scroll through over a hundred designer prints until you find the one that makes you go "yes, THAT one." Everything is American Made, which is getting harder to find these days.

What's really cool is they proudly produce over 90% of all their collections in the USA. And because everything is made-to-order, orders normally ship within 5 business days-not bad for custom work. The prints themselves come from an eclectic group of fashionistas and surface designers from around the country, so you're getting actual artistic variety, not just the same florals everyone else is wearing.

The company used to go by Before+Again (you might've seen their stuff at boutiques), but they rebranded to Whimsy Rose and launched their flagship online store. They provide the ability for you to pick your favorite prints to be created on your favorite styles, making you part of the design process. It's like having a personal clothing line without the hassle of actually running one.

Here's something I appreciate: from their early beginnings Whimsy Rose believed that specialty boutiques and resort shops were integral to the heart and soul of a community. So even though they sell online, they've set up a program where you can shop through your favorite local boutique and that store gets credit for the sale. Pretty thoughtful in an age where small shops are struggling.

The fabrics are supposedly super soft and the dye-sublimation printing process they use means the prints go all-over and don't fade like screen printing can. Whether you're into bold geometrics, watercolor florals, or quirky patterns like moose in the woods (yes, really), there's probably something that'll speak to you. And if you're the type who gets bored wearing the same thing? Just order your favorite style in three different prints. Problem solved.