Rick Rubin sits down with Shane Smith, VICE co-founder and war-zone reporter to trace how a scrappy Montreal zine became a global media brand and what’s broken (and fixable) in modern media.
Smith riffs on risk... (including that infamous $400k dinner) and how betting big, and learning from the losses shaped VICE’s voice and scale.
It’s part origin story, part crash course in storytelling and distribution, and it made me think about building brands that actually cut through.
Great commute listen... Energizing, candid, and stacked with hard-won lessons. Click here to check it out. | 
