Aida Bicaj - July 7, 2026
Why I Stay Loyal to Valmont
Some results are worth what they cost͏ ͏ ͏ ͏ ...
People ask me why Valmont still holds the place it does in my practice, and the price is usually somewhere in the question. My answer comes from twenty five years of watching what this brand does on actual skin, in actual treatment rooms, appointment after appointment. One well made product, used consistently, changes a complexion more than a shelf full of half finished bottles ever will. That has always been the return I look for before anything else. Valmont’s history is Swiss cellular science, built around the discovery that DNA and RNA from salmon roe could support skin at a cellular level. When that research came out of the Montreux clinic decades ago, nothing else in the category was working at that depth. The brand has spent the years since refining it, quietly, in the lab rather than on a feed. New textures, better delivery systems, formulas that ask more of the skin’s own repair mechanisms every year. The science moves. The identity and integrity of the brand does not. I feel all of that in the Prime Renewing Pack every time I massage it into a client’s skin. It goes on rich, almost balm like, then warms and turns into something closer to butter as you work it in, and the sensation the whole way through is pure luxury. What it leaves behind is the real proof. Skin that looks lit from underneath, tighter, calmer, genuinely healthier than it was forty minutes earlier. That kind of visible change is what makes a client want to keep showing up for her skin. Once she sees what her own routine can do when the formulation is right, skincare stops feeling like a chore and starts feeling like something worth her time and her resources. I have watched that shift happen in my treatment room more times than I can count, and Valmont is usually the product that triggers it. The brand has also never sold urgency or the idea that aging is something to defeat. It sells the idea that skin, cared for properly, gets to carry age well. Graceful, intentional, confident. That philosophy has aged alongside my own approach to this work, and Biologique Recherche shares it too, which is part of why the two brands sit so naturally next to each other in my spas. Valmont doesn’t over invest in marketing, and I respect that. Their name has been carried by estheticians and dermatologists recommending it directly to clients, one face at a time, for over two decades. I have been one of those voices for most of my career, and the results have never once asked me to make an exception for them. It costs what it costs. What it gives back, in skin and in confidence, has kept me recommending it since the beginning. Aida's Substack is free today. But if you enjoyed this post, you can tell Aida's Substack that their writing is valuable by pledging a future subscription. You won't be charged unless they enable payments. |


