Breitling - July 25, 2025

Breitling x cycling: A winning ride

Explore watches inspired by cycling's past and built for today's toughest races.
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Setting the
pace
Breitling’s cycling story began in the 1930s, when third-generation founder Willy Breitling made the brand the official timekeeper of the sport’s greatest races. His passion brought two of the era’s biggest stars—Fausto Coppi and Gino Bartali—on board as Breitling ambassadors.
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Legends on
two wheels
Pay tribute to cycling’s golden age with the Top Time Coppi and Bartali—vintage-inspired chronographs honoring the Italian rivals who ruled Europe’s toughest races: Fausto Coppi, Il Campionissimo (the champion of champions) in the turquoise of his bike, and Gino Bartali, L’Intramontabile (the timeless one) in the blue and yellow of his memorable jersey.
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From peleton
to podium
Today’s cycling pros turn to the Endurance Pro, an ultra-light, ultra-precise sports chronograph made from Breitlight® or titanium. Equipped with SuperQuartz™ movements, it continues Breitling’s tradition of timing champions—including dedicated Endurance Pro IRONMAN® editions trusted by triathletes like Sam Laidlow.
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PROFESSIONAL ENDURANCE
PRO 44 IRONMAN®
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ENJOY A FREE STRAP
WITH YOUR WATCH PURCHASE
To give you even more ways to wear our watches, we're running a special promotion until July 31st. With any online watch purchase, you’ll receive a complimentary second strap and buckle valued up to $250.

How to claim your additional strap: Give our customer service team a quick call and let them know about your purchase.
Complete the look