Supermodel Kendall Jenner, actress Aimee Lou Wood and K-pop singer from Meovv Anna appear as multi-faceted characters, each with their own path and personality, yet all accompanied by their Paddington bag. The portraits embody individuality and freedom, as the Paddington becomes part of their own stories.
“With this campaign, I wanted to capture the Paddington as it lives today, spontaneous, not precious, a bag that has become part of women’s lives, carrying both intimacy and character. Captured in Paris, Chloé’s hometown, the images have a natural sensuality and ease, while paying homage to the spirit of 1970s French cinema.” Chemena Kamali, Creative Director of Chloé
First launched in 2005, the Paddington became a defining piece in the Maison’s leather goods heritage and has become a lasting part of Chloé’s history. Reintroduced on the Winter 2025 runway, the bag has subtly evolved while staying true to its essence.
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