Hey Folks! Our goal is to be one of the biggest bag brands on the planet. "Big" allows us to use business and profit to solve environmental and social problems in large ways. It also forces (encourages?) our competition to be better for the planet and people, because candidly, most bag brands are terrible polluters, and we're sick of it. So, how do we get big? Today, at least, it's by going small. A month or so ago, we released the DayPack, our first mainstream bag under $100. Today, we're releasing the DayPack Mini. It's a mini backpack and so. freaking. cute. More than anything, it has all the function and sustainability you've come to know and trust from Day Owl. If you love mini backpacks (or you have little kids), you've just found a bag you can tell your friends about. To thinking big and acting small, Ian and the Team | 
