Fortune

Fortune is an American global business magazine headquartered in New York City, founded by Henry Luce in 1929. The magazine competes with Forbes and Bloomberg Businessweek and distinguishes itself with long, in-depth feature articles and annual rankings like the Fortune 500.

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New York, NY 10038
(646) 437-6810
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Editor's Take

So here's the thing about Fortune-it's basically the granddaddy of business magazines, and honestly, it still knows how to throw its weight around. Founded by Henry Luce back in 1929, this isn't some scrappy startup trying to make it in the media world. We're talking about a publication that's been around for nearly a century, which means it's seen every boom, bust, and bizarre market twist you can imagine.

What really sets Fortune apart from the Forbes and Bloomberg crowd is their approach to storytelling. The magazine competes with Forbes and Bloomberg Businessweek in the national business magazine category and distinguishes itself with long, in-depth feature articles. And when they say long-form, they mean it-these aren't your typical 800-word hot takes. They're diving deep into corporate drama, market shifts, and the kind of behind-the-scenes business stories that actually matter.

But let's talk about what everyone really knows them for: The magazine regularly publishes ranked lists including ranking companies by revenue such as in the Fortune 500 that it has published annually since 1955, and in the Fortune Global 500. That Fortune 500 list? It's basically the business world's report card, and companies spend serious money trying to climb those rankings. The fact that they've been doing this consistently for nearly 70 years tells you something about their staying power.

The magazine went through some ownership drama -On November 9, 2018, it was announced that Meredith Corporation was selling Fortune to Thai billionaire Chatchaval Jiaravanon for $150 million. But honestly, that kind of high-level wheeling and dealing just proves they're still a valuable media property. Since March 2020, access to Fortune.com has been restricted by a paywall, which means they're serious about making their digital strategy work.

What's interesting is how they've adapted to the modern media landscape. Unrivaled access, premier storytelling, and the best of business since 1930-that's their current tagline, and it's not just marketing speak. They've managed to maintain their reputation for getting exclusive interviews and insider access that smaller publications can only dream of.

The publication frequency has shifted over the years-As of 2018, Fortune is published 14 times a year-which shows they're trying to balance the traditional magazine model with the need for more frequent content in our always-on digital world.