3. The clock is ticking for Google. For the first time, there may be signs that search share is being taken away from traditional offerings and being redistributed to gen AI tools.
Testifying on Google's behalf earlier this week in an ongoing antitrust trial, Eddy Cue of
Apple (No. 3) (which has had a long, fruitful relationship with Google as the iPhone's default search engine) let slip that Safari queries—which rely on Google—dropped for the first time last month. But the story is more complicated,
Fortune AI Editor Jeremy Kahn
writes , painting a nuanced picture of an ever-competitive landscape where not just gen AI platforms, but even TikTok competes for search market share (and associated ad revenue). Meanwhile, Google’s own AI Overviews, designed to keep up with competition, impact paid clicks from its traditional search. Search contributes about $50 billion a quarter in revenue for Google, so there could be a real moment of reckoning ahead as habits change.