At Giant, we’re transforming cycling into a powerful force for environmental good through our Trail to Zero initiative. Our parent company, Giant Group, has set bold, measurable goals to help lead this change—aiming to cut CO₂e emissions by 40kg per bike by 2030, transition to 15% green power in our operations, and reduce total greenhouse gas emissions by 25%. From creating eco-friendly bikes with recycled materials to rethinking how we operate, we’re all in on building a cleaner, greener future for cycling.
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