Happy weekend Lifebooster!
It's my favorite time of year! In Indiana, the autumn season is wonderful and full of memories. As a child, I remember raking up leaves with Grandpa and then jumping in them.
I lived next to a 10 acre forest, so you can only imagine the size of those leaf piles. Then, there were the acorn fights in the woods with my cousins. It's a wonder that none of us lost an eye lol.
S'mores, campfires, sitting outside with grandma, grandpa, dad, aunts, uncles, and cousins in the brisk fall evening, watching our neighbors harvest their corn and soybeans, and then going into the field to pick up left over corn to feed the squirrels with.
Man, those were good times. I'm sure you have your own as well?
Nowadays, we've created our own autumn traditions. Every year we take our boys to the apple orchard and pick apples to make delicious desserts with.
My wife Brittney (who is a pastry chef by trade) whips up something magical. Last year, it was a sourdough apple bread made from scratch.
IT WAS TO DIE FOR. My mouth is watering already to see what she'll make this year! (Making your own sourdough has been trending the past couple years, and I'm here for it. The fermented dough is good for your gut health.)
It's those little things in life. Those small moments of joy that kind of build upon one another. Those connections, and memories shared that last a lifetime. The key is to take a moment and look back. Let it bring a warmth to your heart and a smile to your face.
I believe that if you cherish these times, your overall happiness in life increases.
Alright. Enough about me, let's talk about what's going on in Lifeboost this month.
Update to Mindflow
Since my last Founder's email, we've had to replace another ingredient after the last taste test we did. This time, it was alpha-GPC which is a potent Nootropic (brain health supplement).
Here are a couple quick bullet points on how it helps your brain:
Recharges Your Memory Chemical: Alpha GPC boosts acetylcholine—the neurotransmitter directly tied to learning, memory, and recall—helping your brain fire faster and sharper.
Protects Against Cognitive Decline: Research shows Alpha GPC enhances focus and shields against age-related slowdown, helping maintain sharper recall and sustained mental agility as you age.
You can kind of get an idea of why I think it's soooo important.
The last taste test, the version of alpha GPC that we were using made Mindflow bitter. NOT what Lifeboost is known for, and I will not settle.
So, we tried another one. We LOVED it! Worked perfectly in Mindflow. But... the manufacturer said that the company producing the raw materials for this were unreliable, so they found a new version. UGHHHHH.
After looking through the specs and certificate of analysis to make sure it was the exact type of Alpha GPC that we wanted, we had them whip up another sample batch and send over to me.
I JUST tasted it yesterday, and it was great. I'm waiting for a couple others in the company to verify that I'm not crazy and then we'll make the call and move forward.
This set us back a month. BUT...I want it to be the best.
I have 4 internal criteria that I run every product through before we bring it to the public.
1. Will the ingredients in the product make an impact in my customers lives?
2. Are the ingredients clinically effective dosages? (I don't ever want to "fairy dust" an ingredient just so that I can put that ingredient on the bag)
3. Would I take this product myself regularly?
4. Would I give this to my Grandma regularly?
After everything else we do, this is my final "gut check".
With allllll that being said, it's important to us that what we produce has a positive impact in your life.
Fall Flavors are out but...
We have a shortage of Southern Pecan. We underestimated the demand and we're already out! Good news is that we should have more of this one in Monday. Fingers crossed.
Amaretto was a limited batch run, and sold out in 2 days. I didn't even get a bag lol.
Pumpkin Spice is a pillar of fall and ours is AMAZING (IMHO :-) )
My personal favorite is S'mores. If you haven't tried this one, it's awesome. Highly recommend. I love it hot or cold brewed.
This email has turned out to be much longer than I thought. I'll end it here. Til next time my friend!
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