To the Lion Brand Community, Lion Brand was founded in 1878 as a family-run company. From the very beginning, our work has been rooted in the craft itself and in the people who practice it. For five generations, our family has built this business alongside makers. Knitters, crocheters, and weavers like you have shaped who we are through the projects you take on, the feedback you share, and the trust you place in our yarn. That relationship has guided our decisions for nearly 150 years. Many of the yarns we offer today reflect that history. They have been part of our collection for years, refined over time through real use and real experience. They represent consistency, care, and a commitment to doing things well, project after project. As we look ahead, we find ourselves returning to a simple truth that has always defined Lion Brand. Since 1878, we have been inspired by the makers who create with our yarn, and trusted by generations who return to it again and again. That trust, and the relationship we share with you, continues to shape who we are and where we are going. Inspired by makers. Trusted for generations. Adam Blumenthal Chief Executive Officer Lion Brand Yarn Company |