Loro Piana - March 1, 2025

Immersive pop-ups honouring the Maison’s 100 years of history and heritage

Immersive and richly detailed, the 100-Year Pop-Ups are thoughtfully...

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Immersive pop-ups honouring the Maison’s 100 years of history and heritage

Immersive and richly detailed, the 100-Year Pop-Ups are thoughtfully designed to pay homage to the Maison’s legacy – adding a new tassel to the centenary celebrations. Customers are invited on a unique journey, from the world's most precious fibres to timelessly elegant Loro Piana Icons.

DISCOVER THE POP-UPS

Animated with craft-inspired props and tools, the pop-ups provide a glimpse into the House’s savoir-faire and savoir-vivre. Loro Piana’s end-of-century advertising imagery, a mood board from the past, tells a story of refined irreverence and mastery of style.

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Loro Piana s.p.a. - company subject to the direction and coordination of LVMH Moët Hennessy Louis Vuitton S.E. (France) - Registered Office: Corso Rolandi 10 - 130 17 Quarona (Vercelli) Italy - Tel. +39 0163 201111 - fax +39 0163 430099 - www.loropiana.com - Share Capital € 40,000,000 fully paid-in - tax code and registration number: 080 759001 52 in the Registry of Corporations of Vercelli- Vat id 016 11400 027

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