Loro Piana - March 22, 2025

The first-ever Loro Piana exhibition, in Shanghai

The Maison presents its first-ever exhibition titled If You Know,...

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Loro Piana celebrates 100 years of history and heritage in its first-ever exhibition in Shanghai

The Maison presents its first-ever exhibition titled If You Know, You Know. Loro Piana’s Quest for Excellence – marking its 100-year celebrations and indelible ties to China, home to its iconic Cashmere. Held at Shanghai’s Museum of Art Pudong (MAP), the installation is curated by Judith Clark and offers an immersive and sensorial journey through Loro Piana’s heritage. Conceptualised through landscapes with a sensory and tactile lens, the rooms unfurl a masterful chain of hands that honour the House’s six-generation family legacy. Every room and detail breathes with history, delving into the Loro Piana Archivio Storico in Varallo, Italy, through a captivating tapestry of archival documents, artworks, garments, and more. As a whole, the space inspires an engaging dialogue between past and present, heritage and innovation, curiosity and mastery.

From 22nd March to 5th May 2025.
Open from 10am to 9pm, Monday to Sunday.

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Loro Piana s.p.a. - company subject to the direction and coordination of LVMH Moët Hennessy Louis Vuitton S.E. (France) - Registered Office: Corso Rolandi 10 - 130 17 Quarona (Vercelli) Italy - Tel. +39 0163 201111 - fax +39 0163 430099 - www.loropiana.com - Share Capital € 40,000,000 fully paid-in - tax code and registration number: 080 759001 52 in the Registry of Corporations of Vercelli- Vat id 016 11400 027

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