The story behind Fade Away ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Hi, it’s Jackie, your Chief Product Obsessor. Summer is the season of sun and fun, but more time in the sun can lead to dark spots and uneven skin tone. With that in mind, I’d like to share the story behind one of my favorite products, Fade Away. Creating Fade Away was a personal journey for me because I’ve struggled with hyperpigmentation and melasma for as long as I can remember. It really started to bother me in my mid-20s. I was very self-conscious of it and used heavy makeup to cover it up. I've tried countless products, including prescription hydroquinone. My favorite solution, by far, is Fade Away, our discoloration-correcting serum, because it worked best with the least irritation. I use it twice a day, especially during the summer, to keep my dark spots at bay. The photos above were taken 3 months apart. Yes, it took time – consistency and patience are required – but I’m so happy with my results! If you have more surface-level pigmentation, you might see faster results. But whatever the case is, Fade Away Brightening Serum is my must-have product for the summer! | | Jackie Kim CEO & Chief Product Obsessor | | | | |
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