Natuzzi - December 10, 2025

Creating together. Karim Rashid for Natuzzi Italia.

Explore the Memoria project and its unique Mediterranean soul.

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Explore the Memoria project and its unique Mediterranean soul.

Creating together.

KARIM RASHID
FOR NATUZZI ITALIA

Karim Rashid is one of the most influential contemporary designers. His deeply Mediterranean spirit resonates profoundly with Natuzzi Italia’s belief in beauty as a form of harmony. The Memoria collection unites his vision and Natuzzi’s Apulian Roots in a tribute to meaningful living.

The sofa, winner of the NYCxDESIGN Award, pays homage to the rounded shapes that have made Natuzzi’s design unique over time, updated for even more comfortable ergonomics.

Discover Memoria sofa

With its soft curves and sinuous lines, the Memoria bed evokes the shapes of the Apulian landscape with gentle, rounded reliefs.

Discover Memoria bed

The Memoria side table embodies the essence of contemporary design, organic yet precise, functional yet poetic.

Discover Memoria side table

Memoria rug’s artisanal craftsmanship is evident in every tuft, infusing the space with a sense of contemporary elegance.

Discover Memoria carpet

Made in Italy
since 1959

Our design is inspired by our motherland, Puglia and developed with careful attention to comfort and style. Our products are manufactured in our Italian factories according to the highest certified international quality standards. Our leathers are crafted in our tannery in Italy using environmentally conscious industrial methods.

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Natuzzi S.p.A. | Partita IVA n. 03513760722 | Via Iazzitiello, 47 - 70029 Santeramo in Colle, Bari - Italia