Welcome to Nature A Tribute to Our Norwegian Heritage Our vision, "Welcome to Nature," is deeply rooted in our Norwegian heritage and the tradition of "friluftsliv". This Norwegian word doesn’t quite translate to the English term “outdoor life.” It goes deeper — because when you break it down into its parts, "friluftsliv" means “free,” “air,” and “life.” It’s not just about being outside; it’s about the freedom to connect with nature — wherever you are, however you choose, and at whatever level feels right to you. Today, as we celebrate the Norwegian Constitution Day, we also celebrate our greatest source of inspiration: Norway itself. |