Welcome to Nature
A Tribute to Our Norwegian Heritage

Our vision, "Welcome to Nature," is deeply rooted in our Norwegian heritage and the tradition of "friluftsliv". This Norwegian word doesn’t quite translate to the English term “outdoor life.” It goes deeper — because when you break it down into its parts, "friluftsliv" means “free,” “air,” and “life.” It’s not just about being outside; it’s about the freedom to connect with nature — wherever you are, however you choose, and at whatever level feels right to you. Today, as we celebrate the Norwegian Constitution Day, we also celebrate our greatest source of inspiration: Norway itself.

Our Inspiration
Family-owned since 1929 

In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable equipment to perform in Norway’s harsh and rugged land. Since then, Norrøna has been a family business, making outdoor products with the highest possible quality. We name our collections after epic destinations in Norway. Each place, mountain, or island describes their areas of use.

Outdoor/Hiking

femund
Timeless outdoor essentials 

Versatile, comfortable and long lasting, a natural element of the Norwegian “friluftsliv” lifestyle. Named after the beautiful and rugged area in central Norway, the perfect destination for the dedicated outdoor adventure.

mountaineering

falketind
For all season, any weather

The collection pushes the limits of lightweight without compromising on mountaineering durability. Launched with
Gore-Tex’s first paclite fabrics in 1998, it has developed into our most versatile line for all seasons and any weather.

trail running

senja
Lightweight protection.

Specially developed for trail running, with technical and packable products to offer a year round kit of extremely light yet weather protective clothing. Named after the peninsula with some of the world’s most
scenic runs in the midnight sun.

mountain biking

fjørå
For all season, any weather

Launched in 2009 as the world’s first dedicated single track mountain bike collection. With a freeride inspired design, bold colors and innovative features, the collection changed how to dress for mountain biking.

Norrøna adventure

Explore Norway
Travel with us 

Let us show you Norway as we know it the famous must see places and the hidden gems or visit one of our unique destinations.

Norrøna Adventure

Norway's breathtaking landscape

Join scheduled departures or plan your own tailor-made trip. Whether you're hiking majestic fjords, biking rugged trails, or kayaking serene waters, each experience is crafted to immerse you in the natural beauty of this Nordic paradise.

Norrøna Destinations

Unique camps and lodges

Visit one of our remote camps and lodges built for adventure. Whether it's biking, skiing, hiking, or simply relaxing in nature, each location offers an unforgettable way to experience the wild, Norwegian outdoors. We'll help tailor the escape to your wish.

Competition 

Share your celebration 
Win a femund summer outfit

We'd like to see how you're celebrating Norway's national day. If you don't have roots in Norway, we'd also love to see how you think Norwegians celebrate the day - creativity is appreciated!

Share your contribution as an Instagram post by tagging @norrona, and you'll get the chance to win a femund summer outfit. We'll announce the winner on May 21st.

Retail

Our stores
See it. Feel it. Try it.

See all stores here