How to make your products last

Quality

1. Choose long lasting quality

Buying ­quality is more expensive at the time of purchase, but divided by years in use the investment is great. 15 to 30 year old Norrøna products often sell for 1/3 to 1/2 of the new price, sometimes even higher.

Product development

2. Choose products tested by experts

Our Extreme User Product Development tests the products in very harsh conditions by our most demanding users. When their needs are met, the products will work for everyone else. We spend up to 3 years developing and testing each product. Many of our products are also built on the experience and learnings from previous generations.

Product care

3. Take care of your products

When you invest in quality and pay more, give your product love and care. All outdoor products need regular washing and some need reapplied durable water repellent (DWR). Even the products made for extreme conditions will last longer if you handle them with care.

Repair

4. Repair when needed

No matter how good the quality is, at some point something will wear out. Since 1929, we have been offering repairs to secure the longevity of our products. In 2023, we repaired over 20.000 products. We have repair centers in the US, Canada, EU, Switzerland, UK, Japan, Norway, New Zealand and Australia. We have an easy to use online registration, and also sell spare parts for easy DIY repairs.

Design

5. Choose timeless design

Products with timeless design makes them stay relevant longer and outlive trends. They actually might feel cooler the older they get. Our design philosophy is Loaded Minimalism™, meaning; products made as clean as possible with all critical details, inspired by colors, coordinated through time and collections.

Norrøna Re 

6. Pass it on

Responsibility

7. Do your research