Patagonia - June 4, 2026
A retro logo is back from 1995
Plus, a reminder to tap into the beginner’s mindset.
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| In 1995, Patagonia designers decided to lean into our surf heritage. The result was the surf-inspired oval logo that graced an era of watersports clothing. We brought that logo back this year for a vintage look on our newest clothing and gear. | |
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