Patagonia - June 4, 2026

A retro logo is back from 1995

Plus, a reminder to tap into the beginner’s mindset.

In 1995, Patagonia designers decided to lean into our surf heritage. The result was the surf-inspired oval logo that graced an era of watersports clothing. We brought that logo back this year for a vintage look on our newest clothing and gear.

Women’s New Arrivals

Men’s New Arrivals

Shop Oval Logo

A father and daughter stand on a beach with their surfboards.

Tapping into the beginner’s mind while teaching his daughter to surf.

Read the Story

Photos: (Top) A vintage 1981 shot of Gerry Lopez in Hawai‘i. His casual stance on one of the planet’s most challenging and dangerous waves shows why he’s known as Mr. Pipeline. JIM RUSSI (Bottom) When surf sessions require hoods and booties, finding the motivation to paddle out in small, subpar waves can be challenging. Nevertheless, happiness exists in each rolling wave’s crest if you’ll allow it. TIM DAVIS

Earth is now our only shareholder. Read Yvon’s Letter

*Free Shipping details: If your order meets or exceeds the amount advertised on the website, you qualify for free ground shipping. Choose the FREE delivery option (up to 10 business days) at checkout or over the phone at 800-638-6464. This offer is valid for orders shipped to addresses in the United States and all U.S. Territories only, not valid for international orders. The free shipping option is not valid for gift cards, Patagonia Outlet stores, Worn Wear® orders, surfboards, or with Pro, Team and Group Sales.

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