What would you pay for more healthy years together?

Hi friend,

Dr. Tory here! 

I know paying for premium dog nutrition can feel daunting—especially compared to cheap kibble.

But as someone who's devoted my career to animal health, I also know what's at stake when we cut corners on nutrition.

So let me break this down honestly:

The daily reality: For less than your morning latte, your midday lunch, or that streaming service you forgot to pay for, your dog can eat human-grade, nutrient-packed meals for every meal.

Why it costs what it costs: We spend 50 times more on our ingredients than what you'll find in PREMIUM kibble. Every recipe meets human-grade standards—the same safety and quality requirements as food in your grocery store—and we never cut corners with byproducts, fillers, or synthetic additives. 

What you're actually buying: When you feed your dog quality nutrition, you're investing in more healthy years together, more energy for walks, fewer vet visits, and the peace of mind that comes from knowing you're giving them the best.

—

I've seen too many dogs in my clinic whose health issues could have been prevented with better nutrition from the start.

That $3 you spend today might save you hundreds in vet bills tomorrow—but more importantly, it might give you more time with your best friend.

If the monthly cost feels overwhelming, here are some practical ways to make it work:

• Start with every other meal instead of full-time feeding.
• Use Sundays as a topper over their current food to stretch the bag.
• Remember our subscription gives you the flexibility to pause, edit, or cancel orders anytime.

I didn't create Sundays for the money. I created it because I was tired of not having food I could confidently recommend to my own clients or give my own dog without hesitation.

If you know that exhaustion, too, it may be time to try something better. And if you and your pup don’t love it in 14 days? We’ll send your money back. 

Find their perfect recipe here.

Warmly,
Dr. Tory Waxman
Founder & Chief Veterinary Officer