Formula 1 and LVMH announce historic 10-year Global Partnership
As Formula 1® prepares to celebrate its 75th anniversary in 2025, it was announced today that LVMH will become a Global Partner from 2025 in a new 10-year agreement. As part of the deal, several of LVMH’s iconic Maisons will be involved in the partnership, including Louis Vuitton, Moët Hennessy and TAG Heuer.
The unprecedented agreement between the world leader in luxury and the pinnacle of motorsport will launch at the beginning of next season at a time of incredible ongoing popularity, cultural relevance, and overall excitement for Formula 1 as a bridge between global sport and entertainment.
At the crossroads of the LVMH Group’s values of creativity and excellence with Formula 1’s innovation and high-performance, the partnership will bring together the best of these two worlds and provide unparalleled experiences combining thrilling sport and elegant art-de-vivre, wheel-to-wheel racing and time-tested craftmanship, for enthusiasts, fans and clients.
LVMH and its teams will share their exceptional savoir-faire and entrepreneurial spirit with the world of Formula 1 through hospitality, bespoke activations, limited editions and outstanding content.
From the birth of Formula 1 in 1950 through to the modern day, LVMH and its Maisons have been a part of the sport. With this new partnership both Formula 1 and LVMH are excited to write new chapters of this incredible story, with each Maison involved bringing its unique expertise, heritage, and energy to heighten the collaboration.
Further details of the partnership will be announced in early 2025.
TAG HEUER
TAG Heuer, branch of LVMH Swiss Manufactures SA, 966 S. Springfield Avenue, Springfield, NJ United States 07081
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