The Ridge Wallet - June 30, 2026
This one started with a bad camo jacket
Hey there,Austin here from the product team.
Hey there,
Austin here from the product team.
Camo has always been one of those patterns that gets watered down. Slap it on something, call it tactical, move on. That never felt right to me. If we were going to do it, we had to make it ours.
So we went back to the source. Traditional field camo — deep striping, hunter orange accents — the kind of pattern that was designed to actually work in an environment, not just look the part. Enter our new Tiger Stripe design. Tradition done the Ridge way.
Then we asked ourselves: what does camo look like when it's built for the tech you carry every day instead of the field? Our answer: Neon Tiger. Same pattern, completely different energy. High-contrast, applied across our tech ecosystem with our MagSafe wallet, Magnetic Power Bank, and Everyday Watch Strap.
Excited to see which you pick.
Best,
Austin
Ridge
2448 Main St Santa Monica, CA 90405