South Dakota - June 5, 2026

The FOREVER 605 Day Issue 🧳

Whether you’ve been here for a lifetime, a long weekend, or are simply dreaming of the day, South Dakota stays with you. That’s why we want this place to stay great for generations to come.

June 5th is Forever 605 Day, our time to celebrate every inch of the 77,000 square miles we call home - and others call an unforgettable destination. So, are you with us?

ONE AREA CODE. ONE CODE TO FOLLOW.

Even in a land where you’re free to roam, we have a couple rules we’d love you to keep in mind. Think of them as helpful tips!

EXPLORE BEYOND

Sure, everyone needs to see Mount Rushmore at least once. Weave in the lesser-known hidden gems for the full SoDak experience.

LIVE LIKE A LOCAL >

HONOR CULTURE

Expand your cultural horizons with authentic Indigenous experiences and frontier history.

TRAVEL DEEPER >

PRESERVE NATURE

Happy trails gather no trash. Remember to bag up any trash and take nothing but pictures.

WANDER & WONDER >

SUPPORT LOCAL

Souvenir hunting? Think small (at least with the businesses you support) and help create a richer cultural scene for all.

MADE IN SODAK >

A SOUTH DAKOTA STATE OF MIND

Don’t put off adventure for tomorrow, but keep tomorrow’s adventures possible for generations to come.

FIND YOURSELF HERE

Southeast South Dakota blends vibrant urban energy with deep-rooted agricultural charm. Experience downtown city lights in Sioux Falls with stellar dining and nightlife. Swap the neon for starry nights, experience hospitality at our campgrounds, explore scenic parks, or connect with hands-on farm adventures.

A STORY 50 YEARS IN THE MAKING

Storybook Land in Aberdeen is commemorating its golden anniversary. That’s fifty years of fairy tales and nursery rhymes coming to life. Fifty years of core memories and family fun. It’s an especially enchanting year at Storybook Land. Join the fun and put your stamp on Aberdeen.

WHERE HISTORY MEETS MODERN COMFORT

Authentic. Iconic. Distinctly Alex Johnson. In the heart of downtown Rapid City, our landmark hotel offers walkable adventure, elevated dining, and timeless character. Travel smart this summer with newly renovated rooms, thoughtful amenities, and an unforgettable Black Hills experience.