Trek Bicycle - June 5, 2026

COMING SOON: The untold story of Trek 🎬

Coming soon:The Untold Story of Trek ...

Black-and-white photo of two people kneeling beside an early Trek bicycle, with handwritten text reading 1976, The Journey, 2076

Coming soon:
The Untold Story of Trek

Every dream starts somewhere. Ours began in a small red barn in Waterloo, Wisconsin, with a few stubborn believers, a clash of visions, and a conviction that bikes could be made better.

Full film drops 6/23.

Watch the trailer

Silver vintage Trek road bike against a dark gradient background

50 years into the journey

Founded in 1976. Focused on 2076.

See the timeline

Colorful mosaic of illustrated icons celebrating 50 years of Trek

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Ride. Record. Get rewards.

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Trek Bicycle Corporation 801 W Madison St. Waterloo, WI 53594