Trek Bicycle - April 24, 2026

Don't miss the best party in 50 years

Have you registered for the Trek 100?

Don’t miss the biggest party in 50 years

The Trek 100 is almost here, and this year's event is gearing up to be the party of the (half) century.

Let’s party all weekend long

Trek movie premiere

Thursday, June 18 |
6pm doors - 7pm show
The Orpheum Theatre
in Madison, WI

Film screening of “The Journey: The Untold Story of Trek’s Origins,” a mini-documentary featuring John Burke, Trek President, and Trek’s co-founder, Bevil Hogg.

50th anniversary party

Friday, June 19 |
5pm
Trek Headquarters
in Waterloo, WI

Open house at Trek HQ featuring fun, live music, food, and guided tours of where all the bike magic happens.

Trek 100 charity ride

Saturday, June 20
Trek Headquarters
in Waterloo, WI

The 50th anniversary edition of the famous Trek 100 ride.

Just click the “50th Celebration” option when you register to take part in all the festivities.

JOIN THE FUN

Have a Trek bike that’s 25 years or older?

Dust off your classic and join us on Friday, June 19 for a 20-mile vintage bike ride showcasing old-school steel, aluminum, and timeless style.

Bikes

Equipment

Apparel

Sale

Stores

Travel

Ride. Record. Get rewards.

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