The Most Exciting NEW PHOTO GEAR | | Stay up to date on all of these recent announcements! | | Shot by Daido Moriyama. RICOH GR IV | | RICOH GR IV The GR IV incorporates a newly designed GR LENS 18.3mm F2.8, which delivers exceptional imaging performance with a slim design, while retaining the 28mm angle of view (equivalent in 35mm format) and large F2.8 maximum aperture. Consisting of seven optical elements in five groups, the latest optics incorporate glass-molded aspherical lens elements — including a large-diameter element used as a final lens — and high-refraction, low-dispersion glass elements to deliver high-contrast, high-resolution images with edge-to-edge sharpness, while minimizing distortion and chromatic aberration. | | Shot by Derek Martin. Leica M4, Brightin Star 28mm f2.8 | | Leica MONOPAN 50 Black & White - ISO 50 Film Fine-grain black-and-white 35 mm film with super-panchromatic sensitization. Through targeted adjustments, the film combines extremely fine grain with super-panchromatic sensitization, achieving the highest resolution and exceptional tonal reproduction. This film is particularly suitable for Leica high-performance lenses. Due to its enhanced spectral sensitivity, Leica Monopan 50 is also an excellent choice for infra-red photography. It pairs perfectly with Leica color filters, offering creative opportunities for producing high-contrast images.
| | Shot by Yang Sutie. Sigma 200mm F2 DG OS | Sports | | Sigma 200mm F2 DG OS | S The Sigma 200mm F2 DG OS | Sports is the world’s first 200mm F2 telephoto prime lens designed for full-frame mirrorless cameras. The large bokeh, compression effect, and exquisite depictions delivered by outstanding optical performance unlock the creator’s expressive power and enable unique photographic and video expression. The lens is the ultimate choice for portrait photography, and is also ideal for shooting indoor sports with low-light and fast-moving subjects. The linear motor HLA (High-response Linear Actuator) provides accurate, high-speed AF, and the 6.5-stop image stabilization supports comfortable shooting. Additionally, its dust- and splash-resistant structure, along with the robust design and advanced functionality of Sigma’s Sports line, makes it highly reliable in any shooting environment. | | Shot by Yuri Nanasaki. Sigma 12mm F1.4 DC | Contemporary | | Sigma 12mm F1.4 DC | C The Sigma 12mm F1.4 DC | Contemporary is an ultra-wide-angle prime lens that achieves the widest angle of view of 12mm among all F1.4 lenses for APS-C cameras available in the market today.1 Featuring the latest optical design, the lens delivers high resolution, capturing vast starry skies and landscapes with exquisite detail from its wide-open aperture. While maintaining uncompromising performance, the compact and lightweight design maximizes the mobility of APS-C cameras, enabling agile shooting. This large-aperture ultra-wide-angle lens seamlessly combines high performance and portability, bringing new perspectives to a wide range of scenes, whether stills and video, including outdoor landscapes, travel, and street photography. | | Hasselblad X2D II 100C Medium Format Mirrorless Camera Crafted for those who seek brilliance, Hasselblad X2D II 100C delivers true-to-life colour powered by the Hasselblad Natural Colour Solution with High Dynamic Range (HNCS HDR). The new AF-C mode, subject detection and 10-stop stabilisation work together to deliver sharp images with speed and precision—even in challenging conditions. And with Phocus Mobile 2 streamlining your workflow, you can stay fully immersed in your creative process—letting inspiration flow and exceptional images follow naturally. | | Hasselblad XCD 35-100mm f/2.8-4 E Lens A versatile standard zoom lens that seamlessly bridges wide-angle to medium telephoto focal lengths. Featuring approximately 3x optical zoom 1 and flagship E Series optical excellence, this single lens masters an extraordinary range of photographic disciplines—from sweeping landscapes and intimate portraits to dynamic street photography and spontaneous travel moments. With its remarkable f/2.8 maximum aperture at the wide end, capture life's fleeting moments in challenging light whilst creating exquisite bokeh that draws viewers into your visual narrative. | | Godox AD400Pro II A powerful 400Ws portable flash designed for professional photographers who need versatility, reliability, and precision lighting control on location or in the studio. With an ultra-fast recycle time of 0.01–1s, a flash duration as short as 1/27,770s (Freeze Mode), and a color temperature stability of 5800 ± 200K, the AD400ProII ensures you can capture every moment with accuracy. | | Nikon’s best autofocus ever.
The NEW NIKKOR Z 24-70mm f/2.8 S II exceeds its predecessor with faster autofocus, dramatically improved weather sealing and an innovative new Control Ring Click ON/OFF function. Discover the world’s lightest* 24-70mm f/2.8 full-frame lens and the first with internal zoom.
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