Discover the campaigns and formulas that shaped our most memorable looks. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
This year felt like a true turning point for VIOLETTE_FR. We traveled the world to bring new campaigns to life—shooting in New York, Mexico City, and Paris—and celebrated a dream come true with launches at Sephora and Liberty. Our community grew, our world expanded, and together we created some beautiful and meaningful looks. As I reflect back, a handful of moments stand out not just for their beauty, but for the heart behind them. Below, I’m sharing your favorites from 2025 and the formulas that helped bring each story to life.
Avec Amour,
Violette
| | The Bisou Blush Marnie and Maryam campaign was special because both shades were inspired by two amazing women in my life. Maryam—a powerful mother and lifelong muse—became a vibrant red with blue undertones. And Marnie—a ray of sunshine wherever she goes—inspired a warm, sun-kissed hue. This campaign reminded me how beauty can honor the people who shape us. I added Maryam onto the apples of the cheeks for vibrance and swept Marnie along the cheekbones and around the face for added dimension.
| | Shooting Mon Chéri at the iconic Hotel Chelsea felt like stepping into a little movie—the campaign video was playful and irreverent to match the spirit of the formula. The shade is a warm brown-red that's both natural and bold. It was inspired by a chocolate-covered cherry candy from my childhood. On set, I kept the look effortless: minimal complexion with a few layers of Bisou Balm for a chic, ultra-blurred finish that feels like confidence in a swipe.
| | The Lip Nectar campaign took us all the way to Mexico City, where we collaborated with incredible local talent—our florist, wardrobe stylist, and muses—who brought such amazing energy to the shoot. I loved watching each shade of our hydrating oil-meets-stain come alive against the textured streets and vibrant culture. To let the lips take center stage while keeping the look modern, I added a diffused double-winged liner and a touch of Bisou Blush for a fresh flush.
| | Five years of work went into this formula, so finally bringing it to you felt incredible. During its development, my team and I had to relearn everything we thought we knew about lip care—diving deep into the science, asking new questions, and pushing ourselves to create something truly different. I didn’t want just another lip balm; I wanted a true treatment—deeply nourishing, reparative, and rooted in real science. Our campaign was sleek and educational because there was truly so much to say about this little tube of magic.
| | For Plume Lip, we traveled to Paris to film the campaign—a playful 80s-style dating show concept about finding “the one.” Plume is all about paradox: soft yet strong and totally instinctive. The medium-coverage formula bridges my best-friend “Bisou” family with our more couture formulas like Petal Bouche. On set, we kept everything intuitive and fun, mirroring the ease of the formula—fresh faces and fun energy.
| | This might be my most personal launch of the year. Lune Liner was inspired by a series of dreams I had while pregnant with my daughter. This shade-shifting liquid eyeliner captures the magic of nature and light in motion. We shot the campaign at my home in Connecticut, which made the experience even more meaningful—like sharing a small part of my heart with you. It became a celebration of motherhood, nature and the beauty of transformation—a beautiful way to close out the year.
| | *Offer is eligible from December 22 - December 31, 2025. Sets are priced as marked; no code necessary. VIOLETTE_FR Organza Sac will be automatically added to carts on qualifying orders of $50+ USD. Offers valid at VIOLETTEFR.COM only while supplies last. Exclusions apply. Offers cannot be combined with any other offer and are not retroactive. Applies to authorized purchases only; only authorized orders will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered or ineligible use of offer, and to modify or cancel the promotion at any time. Other restrictions and exclusions may apply and are subject to change without notice.
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