How Violette is embracing nostalgia for an era of restraint and simplicity. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
I’ve been feeling a strong return to ’90s minimalism lately. Maybe it’s because everything moves so fast now, but I find myself wanting to keep things simpler—to come back to what I really love. That time was never about having less just for the sake of it. It was about choosing things that felt right, and living with them fully. There’s something very comforting in that nostalgia. Beauty essentials and objects that don’t try too hard—but somehow stay with you forever.
| | This is my favorite way to create a chic, all-day lip stain. First, I prep lips with Balm Amour—it’s super hydrating and is beautiful on its own if I want a natural, no-makeup look. Then I apply Lip Nectar and blot. What’s left behind is a soft, lived-in stain that lasts up to eight hours—effortless and sensual.
| | Carolyn Bessette Kennedy references seem to be everywhere again. I don’t have much time to keep up with TV (if I’m watching anything, it’s usually a kids’ show), but living in New York, it’s impossible not to feel her influence. To me, she’s the American equivalent of Jane Birkin or Charlotte Gainsbourg—she really understood restraint. Her style was about timeless pieces worn with confidence. A great coat, simple sunglasses, a perfect white tee. This coat by Nour Hammour, Le Specs sunglasses, and Toteme’s white tee capture that same timeless spirit.
| | Isamu Noguchi’s Akari 1A lamp is one of the most iconic objects of ’90s minimalism. It’s small and sculptural, with delicate rice paper that softens light into a gentle glow. It feels emotional rather than just functional. I especially love it paired with simple white bedding—it transforms the entire feeling of a room.
| | There’s been a renewed love for ’90s film cameras lately, both on campaign shoots and in everyday life. What I love is how accessible they are—you can find a simple point-and-shoot and start immediately, without overthinking. We used a Minolta Riva Zoom on set recently, and some of the images became my favorites. Film captures something imperfect and alive that digital simply can’t.
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